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BizReport | Advertising archives May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Ecommerce archives June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement. ... >>

BizReport | Advertising archives December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers.... >>

BizReport | Advertising archives June 20, 2012

eXelate taking models to the maX

New from eXelate two brand tools created to enhance how brands build and use ad models and leverage brand information. Called eXelate maX brand the tools can help marketers in different sectors determine which attributes are most important to their... >>

BizReport | Advertising archives December 06, 2011

New tool divines human emotion for a better connection

In the world of social marketing the 'like' or 'retweet' seems to be the king of metrics. But are those metrics telling brands everything they need to know about a campaign? Not really. A new tool from MotiveQuest places human... >>

BizReport | Advertising archives September 22, 2011

Study: Elders more likely to click if ad is relevant

The big take away from a recent Crowd Science report is that relevance is the key to advertising. As if we didn't know that. But, the study underlines that fact as it points out that, although older consumers are more... >>

BizReport | Advertising archives September 09, 2011

CityGrid taps Marchex for in-call ads

With consumers connecting at all times of the day and through various devices, a new partnership opens ad options with links to the past. This week CityGrid has tapped Marchex to deliver in-call ads across their ad network; in-call ads,... >>

BizReport | Advertising archives March 08, 2011

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Research archives May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and... >>

BizReport | Advertising archives May 03, 2010

UnsubCentral's tool empowers consumers within ad space

A new tool has been launched in the online space which could help brands, publishers and marketers better target messages to consumers - by allowing them to opt-out. Called Preference Central, the tool allows consumers to choose the types of... >>

BizReport | Research archives January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was... >>

BizReport | Advertising archives March 17, 2009

Citibank slips ads into online credit card statements

According to a recent article from ClickZ's Kate Kaye, targeted ads have been showing up on Citibank customers' online credit card statements.... >>

BizReport | Research archives February 04, 2009

Alloy builds network through acquisition

Media network Alloy Media + Marketing has acquired college recruitment website, giving the network an even great chance to acquire online teens. The acquisition makes Takkle part of Alloy's marketplace, the number one community for teens according to... >>

BizReport | Advertising archives October 17, 2008

Report: It's all about ad networks

Marketers, if you are targeting your next advertising campaign only according to websites you may be missing the boat. In the past, targeting ads to website content was fine but in today's marketplace, marketers need more than that - and... >>

BizReport | Advertising archives July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. ... >>