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BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Advertising archives July 31, 2012

33Across extends Brand Graph with real-time insights

Social and interest graph operators 33Across are giving marketers superior demographic targeting options with the introduction of 52 new 'social personas'. ... >>

BizReport | Internet June 25, 2012

Study reveals generational differences when leaving online product reviews

Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. ... >>

BizReport | Advertising archives April 19, 2012

Platform creates customer profiles using Myers Briggs types

Have you heard of Myers Briggs personality testing? An online platform is using the Myers Briggs personality types to help advertisers offer more relevant targeting. From V12 Group the PYCO profiling unit bases their audience segments on the personality traits... >>

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