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BizReport | Trends & Ideas archives December 10, 2015

Smartphone ownership surge predicted among those living in top digital markets

By the end of 2018, more than two-thirds of people in the world's top digital markets will own a smartphone, according to new data released by ZenithOptimedia. ... >>

BizReport | Advertising archives May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. ... >>

BizReport | Advertising archives March 15, 2013

Adfonic: CTRs from tablets outperform smartphones

Whether it's direct response or a branding campaign, new research from Adfonic reveals that mobile advertising click-through rates via tablets far exceed those on smartphones. ... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | October 30, 2012

Flurry: Tablets are 'media machines', users skew older

Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>

BizReport | Mobile Marketing February 28, 2012

Android device activation grows 250% YoY

Google's Andy Rubin has announced some big figures regarding the number of Android phones and tablets being activated daily plus an insight into the app market. ... >>

BizReport | Mobile Marketing February 02, 2012

Jumptap: Tablet traffic up 229% over holiday season

New data from NPD In-Stat forecasts a 25% growth rate for smartphones, tablets and notebook PCs through 2015. According to the report smartphones will account for 43% of handsets in 2015; meanwhile data from Jumptap shows significant traffic increases from... >>

BizReport | Blogs & Content archives October 20, 2011

PixelMags credits Apple's Newsstand app with 1,000% growth

With so many consumers converting feature phones to smartphones or adding tablets to their electronic favorites it is no wonder the way people engage with content, brands and advertising is also changing. From dedicated e-readers to tablets utilizing reading apps,... >>

BizReport | Blogs & Content archives September 05, 2011

Tablet owners: We want video

The tablet wars will heat up this fall, as Amazon is set to debut their device to the public. But, more than another device, the fact that tablet customers are doing more things with their devices - from watching television... >>

BizReport | Mobile Marketing July 08, 2011

Smartphones, tablets not replacing computer finds report

As technology advances many old favorites are being replaced by smart-devices. Rather than setting an alarm clock, for examply, smart-device owners set up their device to wake them. Rather than carrying both an MP3 player and a smart-device, they are... >>

BizReport | Blogs & Content archives June 23, 2011

Study: Advertisers must adjust to tablet phenomena

Tablets are muddying the waters not just for mobile advertisers but for advertisers across the online space. As more consumers convert or add tablets to their connectivity, they are turning to those devices for more than anyone expected. New research... >>

BizReport | Blogs & Content archives May 04, 2011

Study: Tablets aren't device of choice for e-reading public

Move over guys, e-readers aren't only your property any longer. According to a new report from Simba Information while men have been the predominant e-reader buyers, women are now purchasing more e-reading devices and more e-books - and it isn't... >>

BizReport | Mobile Marketing March 03, 2011

Mobile on the move but are brands moving along?

Mobile is moving. With the release of the iPad and Samsung's Tab tablets, the expansion of iPhone's availability and new smartphone devices from nearly every mobile brand, consumers are converting to smartphones and mobile devices while at the same time... >>

BizReport | Blogs & Content archives February 18, 2011

What's new in tablets? Adoption

Everyone is talking about tablets, but the conversion to tablets has been a little slower, at least to date. That is changing rapidly. With the 2010 holidays behind us, consumers who wanted tablets got them and are talking about them;... >>

BizReport | Research archives December 21, 2010

Who's using tablets, how and why

If you think tablets are a short-term, use only for play thing, think again. A new report, out today from Harris Interactive and Fuze Box, indicates that tablets may be much bigger than many believe - for work and for... >>