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BizReport | Mobile Marketing May 08, 2013

Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to... >>

BizReport | Mobile Marketing September 20, 2012

Tablet users conduct 3x more mobile searches than smartphone users

New figures released by Juniper Research reveal that global advertising spend on mobile web search will be three times this year's total investment come 2017, driven by the continued adoption of high-usage tablets.... >>

BizReport | Mobile Marketing July 20, 2012

Mobile web preferred to apps for on-the-go Olympics viewing

It is imperative that brands wishing to reach viewers of the 2012 Olympic Games consider those viewers' use of mobile devices because, says new research commissioned by mobile marketing firm Velti, this year will see much Olympic content viewed on... >>

BizReport | Mobile Marketing March 09, 2012

British online stores aren't tablet-friendly

Shopping is the number one activity carried out on tablets in the UK, yet only a small number of the IMRG/Hitwise Top 100 Online Retailers have a tablet-optimized website, according to recent research by mobile marketing agency Somo.... >>

BizReport | Mobile Marketing February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>

BizReport | Mobile Marketing January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers.... >>

BizReport | Ecommerce January 09, 2012

Purchases via tablets hot on heels of smartphones, PCs

Tablets have come out of nowhere to take the ecommerce scene by storm and, according to a new shopping survey from online performance optimization and analytics consultancy Logan Tod & Co., marketers need to ensure their online and mobile campaigns... >>

BizReport | Mobile Marketing January 06, 2012

Research reveals average tablet users women in their forties

Figures recently released by Maritz Research show that tablet purchases continue to grow with Apple's iPad the leader. While those facts aren't particularly surprising their revelations about female users are.... >>

BizReport | Mobile Marketing November 24, 2011

What does an iPad buyer look like? You may be surprised

Tech brands may have a banner year in 2011. As people continue switching from feature phones to smartphones, buying tablets in addition to laptops and grabbing new e-reader devices, many experts believe tech brands will have a banner 2011. The... >>

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