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BizReport | Mobile Marketing September 13, 2013

Monetate: Tablets pushing ahead of smartphones

Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. ... >>

BizReport | Mobile Marketing June 04, 2013

Aesthetics, not security, puts tablet users off mobile shopping

The tablet is often lauded as being 'the' mobile shopping device, offering a better mobile shopping experience than their smaller, smartphone cousins. However, not all is rosy in the land of tablet owners. ... >>

BizReport | Mobile Marketing May 08, 2013

Report: Tab-users most interested in email, gaming, surfing

When it comes to mobile, specifically tablets, users may be doing less than we think. That 'less', though, doesn't mean spending fewer minutes. According to new data out from BuyVia, there are three things tablet users are most likely to... >>

BizReport | Advertising April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Mobile Marketing February 26, 2013

comScore: 2012 a watershed year for mobile

New data out today from comScore underlines the importance of mobile to brands - namely that more than 125 million consumers (US) now own smartphones and that 50 million now own tablets. This new adoption rate is pushing more consumers... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Ecommerce November 13, 2012

Survey: 44% of shoppers will purchase via tablet this Christmas

Online shopping isn't new to the retail space, but mobile - and tablet - shopping is. At least to some retail brands. A new report indicates brands need to get up to speed quickly where tablet shopping concerned because nearly... >>

BizReport | Ecommerce November 07, 2012

Survey: Half of US consumers want tablets for Christmas

The hottest tech gifts this holiday season will likely be repeat - albeit updated repeats - of 2011. That, according to a new TechBargains survey. According to the report more than half of US adults have a tablet high on... >>

BizReport | Mobile Marketing October 02, 2012

Pew: Mobile device ownership soars in the U.S.

Ownership of mobile devices, such as smartphones and tablets, is up significantly from a year ago, according to new figures released by the Pew Research Center's Project for Excellence in Journalism. ... >>

BizReport | Ecommerce August 20, 2012

1 in 4 to shop tablets for back to school

As lines in department and discount stores lengthen we may see more than paper, pens and lunch boxes in carts. A new report from TechBargains indicates more shoppers will be looking for tech gear this year for back to school.... >>

BizReport | Blogs & Content August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>

BizReport | Mobile Marketing August 01, 2012

More than three-quarters of young Americans use smartphones

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures released by Frank N. Magid Associates, as do nearly six out of 10 U.S. consumers. ... >>

BizReport | Ecommerce July 02, 2012

Survey: Older Americans looking to tech to stay connected

They may not be quite as vocal about their use of technology, but older Americans are embracing technology finds a new report from Perion. Their data finds that upwards of 80% of American Baby Boomers are moving to tablets -... >>

BizReport | Research June 19, 2012

OPA: Tablet users access content, react to ads

When it comes to engaging with content tablet users continue looking for more. According to new data from the Online Publisher's Association nearly all (94%) tablet users access content via their device which 67% browse the web and 66% check... >>

BizReport | Mobile Marketing June 05, 2012

Jumptap: Boomers to Kindle while Younger Consumers to iPad

When it comes to mobile traffic, big events are pushing traffic. According to the latest Jumptap MobileSTAT report mobile traffic around Louisville, Kentucky spiked on Kentucky Derby day, with a slight dip in usage during the actual race. This is... >>

BizReport | Research May 16, 2012

Reports: Apple to continue tablet dominance

When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move... >>

BizReport | Blogs & Content April 03, 2012

Reports: More content consumed online

As more tablets become available consumers are changing the way they engage with content. Both video and the written word are being consumed at high rates, with many experts pointing out that mobile devices make it 'easier' to watch, read... >>

BizReport | Research January 26, 2012

Forecast: 56% increase in connected device shipments by 2016

According to new data from NPD In-Stat, the connected device base will increase from 256 million devices (2011) to at least 1.34 billion by 2016. That is a 56% combined annual growth rate. Connected devices include tablets and smartphones as... >>

BizReport | Mobile Marketing January 06, 2012

Research reveals average tablet users women in their forties

Figures recently released by Maritz Research show that tablet purchases continue to grow with Apple's iPad the leader. While those facts aren't particularly surprising their revelations about female users are.... >>

BizReport | Mobile Marketing January 03, 2012

How mobile is reshaping the globe

Smartphones and tablets filled stockings and gift boxes around the globe during the 2011 holiday season, but what does that mean for marketers and brands? Plenty, finds new research from comScore. According to two recent reports mobile devices are pushing... >>

BizReport | Mobile Marketing December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering... >>

BizReport | Mobile Marketing October 06, 2011

iPad vs. Fire: Consumers weigh in on their choices

Kindle's announcement of its Fire tablet last week continues to have an impact across the mobile web. Is Kindle's entrance into mobile the change that will disrupt Apple's hold on the marketplace? Consumers are beginning to weigh in on what... >>

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