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BizReport | Mobile Marketing September 09, 2019

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. ... >>

BizReport | Mobile Marketing October 23, 2012

Apple bets iPad Mini will bring more tablet users

Bigger may be better according to a lot of tablet users, but Apple is betting their new product - the iPad Mini - will pull even more tablet users into the Apple fold. This afternoon the software giant announced its... >>

BizReport | Mobile Marketing June 05, 2012

Jumptap: Boomers to Kindle while Younger Consumers to iPad

When it comes to mobile traffic, big events are pushing traffic. According to the latest Jumptap MobileSTAT report mobile traffic around Louisville, Kentucky spiked on Kentucky Derby day, with a slight dip in usage during the actual race. This is... >>

BizReport | Research March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space... >>

BizReport | Ecommerce January 09, 2012

Purchases via tablets hot on heels of smartphones, PCs

Tablets have come out of nowhere to take the ecommerce scene by storm and, according to a new shopping survey from online performance optimization and analytics consultancy Logan Tod & Co., marketers need to ensure their online and mobile campaigns... >>

BizReport | Mobile Marketing December 21, 2011

Connected devices pushing mobile usage

While smartphones are pulling more consumers into the mobile web, connected devices - tablets - are pushing more usage. According to a new report from Millennial Media connected device ad impressions are up, as are WiFi ad impressions.... >>

BizReport | Mobile Marketing December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering... >>

BizReport | Mobile Marketing October 06, 2011

iPad vs. Fire: Consumers weigh in on their choices

Kindle's announcement of its Fire tablet last week continues to have an impact across the mobile web. Is Kindle's entrance into mobile the change that will disrupt Apple's hold on the marketplace? Consumers are beginning to weigh in on what... >>

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