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BizReport | Trends & Ideas archives January 09, 2017

Research: Sustainable products key to brand success

A new study suggests that, for brands to succeed globally, they need to go beyond traditional areas of focus such as product performance and instead prove their social and environmental credentials. ... >>

BizReport | Ecommerce archives February 17, 2016

Is your product a "Buy Me Once" product?

What have Dr Martens, Le Creuset, Tweezerman and Darn Tough all got in common? All are built to last and feature on a unique website that aims to sell only products that are guaranteed to last a lifetime.... >>

BizReport | Ecommerce archives July 10, 2014

Study: Shoppers more focused on sustainability

When it comes to spending money, more global consumers are looking at what brands give back to the world - and not just in the products offered. According to a new report out from Nielsen just over half of the... >>

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