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BizReport | Advertising archives December 04, 2009

70% of online marketers don't have retargeting strategies

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from and the Search Engine Marketing Professional Organization (SEMPO).... >>

BizReport | Ecommerce archives December 03, 2009

Survey: Online consumers not given enough delivery options

People are demanding more and more choice from online retailers - from products to how they receive communications to customer service. Delivery options are no exception, as a new survey from multichannel logistics experts iForce discovered, but online retailers aren't... >>

BizReport | Social Marketing October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air.... >>

BizReport | Internet September 23, 2009

ABA: Online banking in U.S. preferred method

Online banking has overtaken visiting a branch in person as the preferred method of dealing with day to day finances, according to a new study by the American Bankers Assocation (ABA).... >>

BizReport | Mobile Marketing September 14, 2009

iPhone users receptive to ads, or are they?

It's always been the case that advertising that is relevant and useful wins out, but this has never been more apparent than with mobile advertising. Two recent studies look at how receptive consumers are to advertising on their iPhones.... >>

BizReport | Social Marketing September 01, 2009

Is social media here to stay? Marketers think so.

Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright. ... >>

BizReport | Search Marketing November 06, 2008

Large firms woefully behind in SEO

Fortune 500 companies are doing "an extraordinarily poor job" positioning their important keywords in organic listings on major search engines, concludes a recent report from search/analytics agency Conductor.... >>

BizReport | Advertising archives October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. ... >>

BizReport | Research archives September 15, 2008

CNN completes cross-platform audience behavior survey

CNN International has become the first European media owner to conduct a cross-platform survey on audience behavior. In particular, the extensive survey highlighted the growing significance of mobile. ... >>

BizReport | Research archives March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>

BizReport | Email Marketing January 22, 2008

Datran: Email outperforms display and search

A new survey from Datran Media shows that online marketers believe email is the strongest-performing media buy, outperforming other popular online marketing methods.... >>

BizReport | Ecommerce archives December 13, 2007

Online shopper satisfaction levels up

Shoppers are more satisfied with their online holiday shopping experiences this year than they were in 2006, finds the latest ForeSee Results Holiday Retail Benchmark. ... >>

BizReport | Ecommerce archives December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the... >>

BizReport | Research archives December 10, 2007

Women more likely to impulse buy online

Online retailers should look at gender differences when it comes to the buying process, as differences between how U.S. men and women shop online are revealed in a new survey.... >>

BizReport | Research archives December 01, 2007

More evidence of gift card popularity

U.S. consumers would rather give than receive, and if a present must be bought for them they’d prefer it to be a gift card or cash, according to BIGresearch’s recent American Pulse Survey.... >>

BizReport | Research archives November 21, 2007

More shoppers go online for holiday season

‘Tis the season for holiday spending surveys, so here’s some recent consumer-spending data as presented by brand loyalty specialists, Brand Keys.... >>

BizReport | Research archives November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. ... >>

BizReport | Research archives November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites.... >>

BizReport | Research archives November 06, 2007

Number of American Internet users continues to rise

In the last seven years the number of American adults on the Internet has grown substantially, with a 10 percent increase in the past twelve months.... >>

BizReport | Research archives November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results.... >>

BizReport | Research archives September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers.... >>

BizReport | Research archives September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology... >>

BizReport | Research archives September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward?... >>

BizReport | Research archives September 07, 2007

Email overtakes telephone in workplace

It appears that the telephone is no longer the preferred communication tool in the workplace. Email has overtaken oral communication, according to the results of a recently released Datamonitor report.... >>

BizReport | Research archives September 06, 2007

European management lacks Web 2.0 understanding

According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding.... >>

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