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BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Ecommerce April 16, 2012

Survey: 40% to update wardrobe with discounted clothing

Many Americans are out hunting for their Spring wardrobe, but how many are prepared to pay full price for their outfits? According to a new survey from CouponCabin.com, four in 10 Americans only buy clothing when it has been discounted.... >>

BizReport | Social Marketing March 16, 2012

Tech firms reject job applicants because of social media profiles

What goes online, stays online, and your online social profile could be what is stopping you getting a job. Eurocom Worldwide's 2012 technology market survey reveals that one in five technology industry executives have rejected a job applicant because of... >>

BizReport | Mobile Marketing March 09, 2012

Smartphone users not using the 'smart' bit

A recent Harris Poll found that, while people are clamoring to own the latest hi-tech smartphones few are using them to their full potential. Texting and mobile browsing are well-used functions but more advanced operations, such as scanning or mobile... >>

BizReport | Ecommerce March 07, 2012

Groupon customers may be loyal after all

A new survey by Foresee Results puts daily deals websites in a better light than previous reports. It reveals that the likes of Groupon and LivingSocial can create loyal customers and repeat business.... >>

BizReport | Social Marketing February 29, 2012

Survey reveals social TV's unexpected impact on live TV viewing

A recent survey by TV Guide Digital found an unexpected impact of social TV. Live television viewing has increased because of the potential for real-time spoilers to appear on social media sites.... >>

BizReport | Internet February 23, 2012

Sodahead.com: 61% admit Internet addiction

A new poll from Sodahead.com delves into the phenomenon that is Internet addiction and reveals that those already with vices such as smoking and drinking may not be as susceptible. ... >>

BizReport | Internet February 21, 2012

Website navigation - every detail counts

When a website usability firm put a group of UK general retailers' websites to the test they found the live customer navigation experience lacking.... >>

BizReport | Ecommerce February 14, 2012

Young consumers not abandoning physical stores for online

More research, this time from Saatchi & Saatchi, suggests that the youth of today haven't altogether abandoned the high street for online shopping and continue to visit, and spend in, physical stores. ... >>

BizReport | Mobile Marketing February 10, 2012

UK: 60% worry about risks of shopping via mobile

The increased use of mobiles in the UK is well documented but new research conducted for Affinion International reveals that many British smartphone users have concerns surrounding the risk of identity theft and credit card fraud.... >>

BizReport | Ecommerce February 09, 2012

PriceGrabber: Half-hearted Valentine's Day for some

Will you be one of those whose partner doesn't express their love with a gift this Valentine's Day? PriceGrabber's latest survey reveals some people could be left broken-hearted.... >>

BizReport | Mobile Marketing February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>

BizReport | Mobile Marketing January 27, 2012

Survey: 15% jump in smartphone use in UK

New statistics from market research firm Ipsos Mori reveal the UK saw the biggest rise in smartphone usage in the first 10 months of 2011 out of the US, UK, France, Germany and Japan. ... >>

BizReport | Social Marketing January 25, 2012

Sociable Labs: Consumers happy to share Facebook data

Many retailers are put off using social applications on their websites for fear of driving away privacy-conscious consumers but, according to a recent study by Sociable Labs, more than half of consumers are happy to share.... >>

BizReport | Social Marketing January 24, 2012

Consumers say 15 second ads acceptable

Internet users are well aware that the price they pay for free online content is to be subjected to advertising but, according to a new survey from Poll Position, viewers don't like those ads to last too long.... >>

BizReport | Ecommerce January 18, 2012

Survey: Young prefer to shop in-store rather than online

Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Email Marketing December 02, 2011

Move over email, consumers prefer contact through the post

In almost every category direct mail trumps email as consumers' preferred choice of receiving marketing messages from brands, according to new figures released this month by Epsilon Targeting. ... >>

BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Ecommerce November 03, 2011

Digital gifts have "last minute" appeal

A new survey from Elastic Path reveals the rise of digital gift purchases and the top reasons why consumers opt to purchase them.... >>

BizReport | Social Marketing November 01, 2011

Social media to play pivotal role in 2012 Presidential Elections

Social media is the 'must-have' media tool of the 21st century, according to a new survey by brand agency Digitas, with almost two-thirds of adults expecting candidates to have a social media presence. ... >>

BizReport | Mobile Marketing October 20, 2011

Consumers getting little reward for QR Code use

While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>

BizReport | Internet October 04, 2011

Study reveals differences between online lives of Chinese and US teens

A new study by Stanford University delves into differences between the digital lives of high-schoolers from America and China and suggests the emergence among teen netizens of a new "digital tribe".... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

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