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BizReport | Ecommerce October 01, 2013

IBM Tealeaf survey reveals how businesses connect the physical with the digital

What is the most-used method used by businesses to integrate the physical and digital worlds? And why is enabling a seamless experience across channels so important to businesses today? The answers can be found in a mini whitepaper released today... >>

BizReport | Ecommerce September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Internet September 27, 2013

Research reveals why some Americans remain Internet-free

The Internet plays a central role in the day to day lives of many people in America but, according to new research from the Pew Research Center, there are still those in the U.S. who never have, and never will,... >>

BizReport | Mobile Marketing September 25, 2013

1 in 5 marketers will increase mobile budgets by 50% or more in next 2 years

The number of marketers with mobile budgets exceeding $300,000 has more than quadrupled since 2011, according to new figures released by the Interactive Advertising Bureau.... >>

BizReport | Advertising September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Ecommerce September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits.... >>

BizReport | Internet September 16, 2013

82% of college students concerned online privacy compromised

When online privacy and security firm AnchorFree surveyed U.S. and U.K. students they found that, while many are very concerned about Internet privacy, few did anything to protect themselves.... >>

BizReport | Mobile Marketing September 12, 2013

In-flight Wi-Fi more important than legroom and bathroom facilities

When up in the air, would you trade legroom or your favorite seat for access to reliable Internet connectivity? Many would, according to a new survey of travelers from Honeywell Aerospace, going as far as to sacrifice bathroom facilities. ... >>

BizReport | Email Marketing August 28, 2013

Evolving spammers using bogus social media email to fool users

Spam has been around as long as email, and people have got used to negotiating the odd message from Nigerian bankers or online payments services. But, according to new research from TNS Global for email security and technology firm Halon,... >>

BizReport | Advertising July 31, 2013

Consumers want more control over mobile ad experience

Self-initiated advertising on mobile devices is the way forward, suggests new research from in-content digital ad company Vibrant Media, and a sure-fire way to ensure you are not annoying smartphone and tablet users.... >>

BizReport | Ecommerce July 22, 2013

85% of U.S. local merchants ditch daily deals

The majority of local merchants across the U.S. have not conducted a daily deal offer in the last six months, according to Reply.com's latest 'Pulse of Local Business Survey', preferring instead to concentrate on their own websites, social, and other... >>

BizReport | Social Marketing July 18, 2013

62% predict rise in Facebook marketing efforts

A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months. ... >>

BizReport | Ecommerce July 16, 2013

Canadian small business owners big on branding

Small business owners in Canada are more aware than ever of the advantages of having a recognizable and trusted brand in today's consumer environment, according to the latest American Express Small Business Monitor. ... >>

BizReport | Ecommerce July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. ... >>

BizReport | Advertising July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Mobile Marketing June 20, 2013

Nielsen reveals habits of second-screeners

Are second-screeners engaging with television content or distracting themselves? Both, according to a new survey by Nielsen. ... >>

BizReport | Ecommerce June 18, 2013

Report: SMBs missing out on mobile commerce

Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. ... >>

BizReport | Advertising June 06, 2013

TV, display ad budgets raided for online video

Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>

BizReport | Social Marketing May 29, 2013

Bring your own service - workers want social tools in the workplace

Many of today's information workers feel so strongly that social tools are of benefit to their work performance that they would be willing to defy employer rules or take on the financial costs of using it in workplaces where such... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Advertising May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | Ecommerce April 17, 2013

Mobile blurs shopping gender stereotypes

Mobile is changing the way consumers shop and, according to new global research released by Kantar Media, the technology is blurring gender shopping stereotypes.... >>

BizReport | Social Marketing April 15, 2013

Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet. ... >>

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