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BizReport | Social Marketing November 01, 2011

Social media to play pivotal role in 2012 Presidential Elections

Social media is the 'must-have' media tool of the 21st century, according to a new survey by brand agency Digitas, with almost two-thirds of adults expecting candidates to have a social media presence. ... >>

BizReport | Mobile Marketing October 20, 2011

Consumers getting little reward for QR Code use

While some marketers remain undecided about the effectiveness of QR Codes, so do some smartphone users. According to a survey conducted by research firm Russell Herder over half of repeat QR Code scanners only "sometimes" feel they have received something... >>

BizReport | Internet October 04, 2011

Study reveals differences between online lives of Chinese and US teens

A new study by Stanford University delves into differences between the digital lives of high-schoolers from America and China and suggests the emergence among teen netizens of a new "digital tribe".... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Mobile Marketing September 20, 2011

Texting frequency among US adults levels off

There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Internet September 12, 2011

Two-thirds of Americans watch online video at work

Do you watch online video while at work? Over two-thirds of Americans do, according to a new infographic published by Wistia. Maybe you're one of the 42% who prefer to nip to the toilet for a sneaky peek?... >>

BizReport | Ecommerce September 12, 2011

Consumer satisfaction with UK websites continues to rise

Online shoppers in the UK are reporting that they're happier with online shopping today than ever before thanks to eretailers' increasing attention to providing a consistent and well thought out online customer journey, according to a new survey from eDigitalResearch.... >>

BizReport | Ecommerce September 02, 2011

Redplum: Lottery win would not stop coupon clippers

Even those who had solved all their financial woes with a lottery win would still continue to use coupons, according to the findings of a new survey by deal publisher Redplum.com ... >>

BizReport | Ecommerce August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. ... >>

BizReport | Mobile Marketing August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>

BizReport | Social Marketing August 04, 2011

Marketers dissatisfied with social media monitoring tools

A priority for marketers using social media is to keep track of online chatter about their brands. However according to a recent survey from digital agency Web Liquid few are enamored with their current social analytics tools. ... >>

BizReport | Advertising August 02, 2011

Affluents more willing to share info to customize online ad experience

Affluent consumers are heavy users of digital and, according to new research from the Interactive Advertising Bureau (IAB), are more willing to share information to allow the customization of ads that accompany free digital content. ... >>

BizReport | Internet July 12, 2011

Pew: 25% prefer Internet access via smartphone

As more and more Americans swap their old feature phones for smartphones some are shunning their home computers in favor of accessing the Internet on their mobile devices. Pew's first-ever smartphone use survey reveals why.... >>

BizReport | Social Marketing June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%.... >>

BizReport | Mobile Marketing April 08, 2011

Survey: 37% of teens aspire to own Apple gadgets

Smartphones are becoming the latest "must have" teen gadget. Apple's "cool" factor is driving popularity of the iPhone and iPad among teenagers, according to a new survey from Piper Jaffray.... >>

BizReport | Internet September 16, 2010

The wealthy getting news, magazines via digital channels

What do people with lots of money usually have? That's right - gadgets. It's therefore not surprising to learn that affluent members of society are choosing to get their newspaper and magazine fix via their digital gadgets and print readership... >>

BizReport | Research August 11, 2010

iPad magazine says readers very responsive

Ever wondered how responsive iPad users are? An iPad-only magazine found their iPad audience very willing to participate in a survey and believe other marketers can take advantage of this. But surely the novelty will soon wear off?... >>

BizReport | Social Marketing July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.... >>

BizReport | Trends & Ideas June 01, 2010

Citrix: Businesses embrace iPads

The preliminary results of a survey by I.T. firm Citrix reveal that a large number of businesses expect to purchase iPads for their company and employees, and even more intend to support personal iPads.... >>

BizReport | Social Marketing May 18, 2010

Alterian: Traditional marketing is dead

Ad dollars spent on one-way conversations and mass broadcast media are being wasted on a new breed of consumer that wants genuine interaction on an individual basis, according to a new report from Alterian. ... >>

BizReport | Advertising March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Trends & Ideas March 26, 2010

Game over for traditional gamer stereotypes?

It appears the geeks shall inherit the earth as a new survey identifies gamers as today's leaders and innovators - and social, hygienic ones, at that. ... >>

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