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BizReport | Internet April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are... >>

BizReport | Internet March 05, 2014

Do you know your MP3 from your R2-D2? 23% of Americans don't

A new survey by Vouchercloud reveals that many Americans are not yet up to speed on terminology associated with technology, with some worrying, and funny, results. ... >>

BizReport | Mobile Marketing February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. ... >>

BizReport | Trends & Ideas February 19, 2014

Brits not tuning out from traditional TV sets

Research in the U.S. suggests that mobile devices will replace the traditional television set by 2022. However, this scenario seems less likely in the U.K. where the vast majority of the population still prefers the television set over their tablet... >>

BizReport | Ecommerce February 18, 2014

Few online shoppers in UK intend to use Bitcoin in future

Is Bitcoin the future of money? According to research undertaken by Clarity Communications in the UK, it's certainly not on the mainstream horizon yet.... >>

BizReport | Mobile Marketing January 21, 2014

Consumers prefer tablets for leisure travel research

While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright. ... >>

BizReport | Ecommerce January 14, 2014

IBM: Showrooming no longer a top threat

Showrooming is no longer the number one threat to brick-and-mortar retailers, according to new research released by IBM.... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Mobile Marketing December 10, 2013

Nearly half of consumers believe mobile marketing messages are irrelevant, useless

New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. ... >>

BizReport | Mobile Marketing December 06, 2013

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there.... >>

BizReport | Ecommerce November 15, 2013

Consumers say using mobile in-store quicker than asking a store assistant

Many consumers will log on to do their Christmas shopping this year, but that doesn't mean they are completely shunning the in-store experience - far from it, according to new research from BuzzCity. Retailers must ensure that shoppers get the... >>

BizReport | Ecommerce October 21, 2013

Survey reveals impact of packaging for home delivery

How important is packaging to the retail shopping experience? Among luxury shoppers the presentation and packaging of goods they order in-store or online is very important and for ecommerce businesses the packaging is perhaps consumers' only physical encounter with the... >>

BizReport | Research October 16, 2013

Social media is world's largest focus group

A new survey of online advertising and marketing professionals reveals that most now consider social media to be a more reliable source of public sentiment than traditional focus groups.... >>

BizReport | Social Marketing October 14, 2013

A third of Brits don't use top social networking sites

Everyone is on one of the top social media websites, right? Not so, according to new research released in the UK by Kantar Media.... >>

BizReport | Research October 09, 2013

'Secrets and Lies' revealed among consumer brand motivations

Consumers may say they know which brands they prefer, but new research from ad agency Young & Rubicam reveals that, subconsciously at least, what they say and what they do is at odds. ... >>

BizReport | Social Marketing October 09, 2013

44% of multi-billion dollar firms yet to measure social media success

More big companies are employing staff dedicated to managing social media activities, according to a new report from IT firm Tata Consultancy Services, but few are measuring success.... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Ecommerce October 01, 2013

IBM Tealeaf survey reveals how businesses connect the physical with the digital

What is the most-used method used by businesses to integrate the physical and digital worlds? And why is enabling a seamless experience across channels so important to businesses today? The answers can be found in a mini whitepaper released today... >>

BizReport | Ecommerce September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Internet September 27, 2013

Research reveals why some Americans remain Internet-free

The Internet plays a central role in the day to day lives of many people in America but, according to new research from the Pew Research Center, there are still those in the U.S. who never have, and never will,... >>

BizReport | Mobile Marketing September 25, 2013

1 in 5 marketers will increase mobile budgets by 50% or more in next 2 years

The number of marketers with mobile budgets exceeding $300,000 has more than quadrupled since 2011, according to new figures released by the Interactive Advertising Bureau.... >>

BizReport | Advertising September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Ecommerce September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits.... >>

BizReport | Internet September 16, 2013

82% of college students concerned online privacy compromised

When online privacy and security firm AnchorFree surveyed U.S. and U.K. students they found that, while many are very concerned about Internet privacy, few did anything to protect themselves.... >>

BizReport | Mobile Marketing September 12, 2013

In-flight Wi-Fi more important than legroom and bathroom facilities

When up in the air, would you trade legroom or your favorite seat for access to reliable Internet connectivity? Many would, according to a new survey of travelers from Honeywell Aerospace, going as far as to sacrifice bathroom facilities. ... >>

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