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BizReport | Advertising May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Mobile Marketing April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.... >>

BizReport | Ecommerce April 17, 2013

Mobile blurs shopping gender stereotypes

Mobile is changing the way consumers shop and, according to new global research released by Kantar Media, the technology is blurring gender shopping stereotypes.... >>

BizReport | Social Marketing April 15, 2013

Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet. ... >>

BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Mobile Marketing April 10, 2013

Apple dominates teen mobile preferences

Tablet and smartphone ownership among American teenagers is dominated by Apple devices, according to the results of Piper Jaffray's 25th bi-annual teen survey. ... >>

BizReport | Ecommerce March 21, 2013

Consumer attitudes to premium brands less snobby, expect discounts

A new UK-centric report by ShopperCentric reveals that six in 10 shoppers hate the snobbery around premium brands and don't care where they buy them, as long as they get the same quality for a good price. ... >>

BizReport | Mobile Marketing March 11, 2013

90% of students use mobile to hunt out deals, coupons

One in five college students in the U.S. are addicted to mobile deals, according to new research conducted by Study Breaks and Campus2Careers, with the majority of students overall using their mobile devices to look for deals and coupons. ... >>

BizReport | Social Marketing March 05, 2013

4 in 10 North American women on social media decreasing, ceasing engagement

Women are influential in the realms of social media and, as major influencers of purchasing decisions, they are an important demographic to marketers. However, could their numbers on social networks be dwindling?... >>

BizReport | Advertising March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Blogs & Content February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | Mobile Marketing February 13, 2013

ForeSee: Showrooming as much of an opportunity as a threat

The new ForeSee Mobile Satisfaction Survey: Holiday Edition reveals that showrooming is as much of an opportunity for retailers as a threat with most consumers who use their phone in-store using it to access that store's site.... >>

BizReport | Mobile Marketing February 12, 2013

comScore: Lack of awareness, education are barriers to digital wallet adoption

A recent report from comScore reveals that a lack of awareness, education and a misunderstanding of digital wallets is holding back intent and adoption of use.... >>

BizReport | Social Marketing February 01, 2013

SMBs perceive LinkedIn as most beneficial social media tool

A survey of small business CEOs by The Wall Street Journal and Vistage International found that LinkedIn is perceived as being the most beneficial social media tool. ... >>

BizReport | Mobile Marketing January 29, 2013

72% of mobile users harbor security, privacy concerns

New research from TRUSTe reveals that, far from becoming more confident about mobile device use, users are more concerned today about security and privacy than they were a year ago.... >>

BizReport | Mobile Marketing January 18, 2013

More than 1 in 4 young mobile users scan QR codes

Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>

BizReport | December 27, 2012

Amazon ranks first and second in UK Christmas customer satisfaction survey

Amazon has come first and second in on online Christmas shopping customer satisfaction survey in the UK.... >>

BizReport | December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.... >>

BizReport | October 15, 2012

Digital barely dents Affluents' desire for print publications

A new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey has found that Affluent and Super-Affluent consumers, despite their wealth of gadgets, still covet print publications.... >>

BizReport | Trends & Ideas October 10, 2012

Consumers intend to spend same or more this holiday season

Positive news for retailers today, from market research company The NPD Group. While holiday shopping will get off to a later start this year than in 2011, few consumers intend to spend less. ... >>

BizReport | Mobile Marketing October 01, 2012

Consumers wait for current mobile contract to end before upgrading

The iPhone 5 sold like hotcakes after the launch, but a new survey from Ipsos Public Affairs and coupon website RetailMeNot.com reveals there are plenty more waiting in the wings.... >>

BizReport | Mobile Marketing August 28, 2012

British businesses unaware of high response and open rates of SMS messaging

Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. ... >>

BizReport | Social Marketing August 23, 2012

Family, friends provide more vacation inspiration than social media

Family members and friends provide more inspiration for those selecting a holiday destination than social media, according to a new survey in the UK for Directline Holidays. ... >>

BizReport | Ecommerce August 03, 2012

25% of shoppers in the UK say online delivery costs too high

While one quarter of shoppers in the UK think the cost of having online purchases delivered is too high, 4 in ten are prepared to pay extra for next day delivery, according to a new survey by Trimble, provider of... >>

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