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BizReport | Trends & Ideas July 17, 2014

Quarter of UK employees fear being laid off in next six months

More than a quarter of UK workers worry they will lose their job in the next six months, according to an Employment Confidence Survey from jobs and career community Glassdoor. ... >>

BizReport | Ecommerce July 09, 2014

U.S. consumers least concerned about online, mobile payment security

In a global survey by digital payment platform PayPal, Americans were found to feel the most secure about sharing financial data online and that businesses who do not take such payments in a world where cash-carrying consumers are a dying... >>

BizReport | Research July 01, 2014

Brits unable to recognize top women in tech

In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Ecommerce May 09, 2014

Survey reveals scale, scope of shoppers' demand for mobile marketing

Today's digital shoppers are more open to receiving mobile marketing messages and promotions on their devices than ever before, according to new research in the UK from retail and shopper marketing agency, Savvy Marketing. ... >>

BizReport | Social Marketing April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. ... >>

BizReport | Social Marketing April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media.... >>

BizReport | Social Marketing April 23, 2014

Young adults more likely to Facebook their dining experience than review it

The eating-out habits of young adults in the UK has come under the microscope thanks to a report from Voxburner. It reveals that customer service is top of young diners' priorities and that their experience is likely to end up... >>

BizReport | Internet April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are... >>

BizReport | Internet March 05, 2014

Do you know your MP3 from your R2-D2? 23% of Americans don't

A new survey by Vouchercloud reveals that many Americans are not yet up to speed on terminology associated with technology, with some worrying, and funny, results. ... >>

BizReport | Mobile Marketing February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. ... >>

BizReport | Trends & Ideas February 19, 2014

Brits not tuning out from traditional TV sets

Research in the U.S. suggests that mobile devices will replace the traditional television set by 2022. However, this scenario seems less likely in the U.K. where the vast majority of the population still prefers the television set over their tablet... >>

BizReport | Ecommerce February 18, 2014

Few online shoppers in UK intend to use Bitcoin in future

Is Bitcoin the future of money? According to research undertaken by Clarity Communications in the UK, it's certainly not on the mainstream horizon yet.... >>

BizReport | Mobile Marketing January 21, 2014

Consumers prefer tablets for leisure travel research

While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright. ... >>

BizReport | Ecommerce January 14, 2014

IBM: Showrooming no longer a top threat

Showrooming is no longer the number one threat to brick-and-mortar retailers, according to new research released by IBM.... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Mobile Marketing December 10, 2013

Nearly half of consumers believe mobile marketing messages are irrelevant, useless

New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. ... >>

BizReport | Mobile Marketing December 06, 2013

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there.... >>

BizReport | Ecommerce November 15, 2013

Consumers say using mobile in-store quicker than asking a store assistant

Many consumers will log on to do their Christmas shopping this year, but that doesn't mean they are completely shunning the in-store experience - far from it, according to new research from BuzzCity. Retailers must ensure that shoppers get the... >>

BizReport | Ecommerce October 21, 2013

Survey reveals impact of packaging for home delivery

How important is packaging to the retail shopping experience? Among luxury shoppers the presentation and packaging of goods they order in-store or online is very important and for ecommerce businesses the packaging is perhaps consumers' only physical encounter with the... >>

BizReport | Research October 16, 2013

Social media is world's largest focus group

A new survey of online advertising and marketing professionals reveals that most now consider social media to be a more reliable source of public sentiment than traditional focus groups.... >>

BizReport | Social Marketing October 14, 2013

A third of Brits don't use top social networking sites

Everyone is on one of the top social media websites, right? Not so, according to new research released in the UK by Kantar Media.... >>

BizReport | Research October 09, 2013

'Secrets and Lies' revealed among consumer brand motivations

Consumers may say they know which brands they prefer, but new research from ad agency Young & Rubicam reveals that, subconsciously at least, what they say and what they do is at odds. ... >>

BizReport | Social Marketing October 09, 2013

44% of multi-billion dollar firms yet to measure social media success

More big companies are employing staff dedicated to managing social media activities, according to a new report from IT firm Tata Consultancy Services, but few are measuring success.... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

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