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BizReport | Mobile Marketing June 29, 2015

Mobile a key ingredient in a Millennial's kitchen

There is one ingredient that is more important than most for Millennials who enter the kitchen to prepare a meal - mobile. According to a new study from Think With Google in association with mcgarrybowen and Kraft Foods more than... >>

BizReport | Advertising June 05, 2015

Marketers in U.S. more comfortable with programmatic ad buying than in U.K.

A programmatic approach to ad buying enables brands to reach targeted audiences that might otherwise be hard to plan effectively manually. However, this approach has been shown to be more popular among U.S. marketers than those in the U.K. ... >>

BizReport | Ecommerce June 02, 2015

Survey reveals the cost of CX failures

New research reveals that 1 in 5 customer experience failures happen before the customer has made a purchase and reveals the top four failures. ... >>

BizReport | Email Marketing April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all.... >>

BizReport | Internet March 25, 2015

Internet downtime at work costing UK economy £11billion a year

Poor work Internet connections are costing the UK economy billions of pounds a year in lost productivity, according to research from telecoms provider Daisy Group.... >>

BizReport | Mobile Marketing February 23, 2015

U.K. media agency employees lack mobile privacy knowledge

Research from the Internet Advertising Bureau (IAB) has found that while general mobile advertising knowledge among UK agency employees is increasing, many still have no idea about how to comply with mobile privacy or brand safety. ... >>

BizReport | Mobile Marketing February 17, 2015

Consumers need education in mobile payment technology

When Wakefield Research surveyed U.S. consumers about mobile payments more than half wanted more stores to enable technology to allow payment with smartphones but, at the same time, many were unfamiliar with such payment options.... >>

BizReport | Email Marketing January 19, 2015

Pointless emails clogging up office workers' inboxes

Office workers use email for the most mundane topics, preferring to bash out a message on the keyboard rather than pick up the phone or turn to chat to the person next to them. Such pointless emails are clogging up... >>

BizReport | Email Marketing January 05, 2015

Email ranked top tool by online workers

Nearly all workers now use the Internet for work, according to new research from Pew and, of all the digital tools to hand, email is rated the most important. ... >>

BizReport | Email Marketing December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers.... >>

BizReport | Mobile Marketing November 12, 2014

Businesses without a mobile app or website risk alienating Millennials

Millennials are the most tech-savvy generation and live with and through their mobile devices. Yet, many businesses still fail to optimize their websites for mobile and are potentially alienating a significant customer base.... >>

BizReport | Ecommerce October 22, 2014

Brits have financial concerns in the run up to Christmas

As Autumnal nights draw in across the UK thoughts are already turning to the festive season. In a bid to keep on top of their finances, many Brits have already started their holiday shopping, according to a recent survey from... >>

BizReport | Ecommerce October 21, 2014

65% of shoppers still rely on visits to physical stores during online shopping journey

The online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical stores in their purchase journey.... >>

BizReport | Ecommerce October 20, 2014

Study highlights consumer behavior in tablet purchase journey

While those shopping for a new tablet rely heavily on mobile devices to research and evaluate a purchase, very few go on to make a purchase on a mobile device, according to a new study from market research and consulting... >>

BizReport | Ecommerce October 20, 2014

Britain leads Europe's online shopping boom

Hermes' 2014 Parcel Deliveries Usage and Attitude Survey in the UK reveals retailers in the UK are set to profit from significant online spending as confidence soars in the country.... >>

BizReport | Ecommerce October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them.... >>

BizReport | Mobile Marketing October 06, 2014

Study lets mobile users put value on their personal data

When mobile network Orange asked mobile users in several European countries what value they put on personal data such as their location and demographic information, the results reveal they are aware of their worth.... >>

BizReport | Mobile Marketing September 24, 2014

Survey reveals when it is not okay to use your smartphone

The proliferation of smartphones, coupled with social media, has led to mobile use in many places both in the home, at work and in public places. But not everyone agrees on where and when it's appropriate to use a smartphone.... >>

BizReport | Ecommerce August 21, 2014

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores.... >>

BizReport | Advertising August 20, 2014

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies.... >>

BizReport | Trends & Ideas July 17, 2014

Quarter of UK employees fear being laid off in next six months

More than a quarter of UK workers worry they will lose their job in the next six months, according to an Employment Confidence Survey from jobs and career community Glassdoor. ... >>

BizReport | Ecommerce July 09, 2014

U.S. consumers least concerned about online, mobile payment security

In a global survey by digital payment platform PayPal, Americans were found to feel the most secure about sharing financial data online and that businesses who do not take such payments in a world where cash-carrying consumers are a dying... >>

BizReport | Research July 01, 2014

Brits unable to recognize top women in tech

In memory of the thousands of women who worked at Bletchley Park during World War 2, McAfee conducted a survey among Brits to see which, if any, women in today's world of technology were well known.... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Ecommerce May 09, 2014

Survey reveals scale, scope of shoppers' demand for mobile marketing

Today's digital shoppers are more open to receiving mobile marketing messages and promotions on their devices than ever before, according to new research in the UK from retail and shopper marketing agency, Savvy Marketing. ... >>

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