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BizReport | Advertising archives February 06, 2015
Reports: Messaging apps rule Super Bowl XLIX, top ad winners
One more word on the Super Bowl: messaging apps helped to push brand messages along throughout the game. That's the takeaway from a new Flurry report, and new data out from Fluent shows us which commercials won at brand recognition.... >>
BizReport | Advertising archives February 05, 2015
Pixability: Super Bowl hits and misses
Four days post-Super Bowl and data is beginning to trickle in about just how well campaigns did - or did not - fare. Pixibility has plunged into how Super Bowl ads that were uploaded to YouTube have fared - the... >>
BizReport | Advertising archives February 03, 2015
Expert: What SMBs can learn from Super Bowl advertisements
People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially... >>
BizReport | Advertising archives February 02, 2015
Report: Super Bowl advertisers dropped the mobile ball
Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half... >>
BizReport | Advertising archives January 28, 2015
Brand Keys predicts Super Bowl winners, losers
Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>
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