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BizReport | Advertising archives February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers... >>

BizReport | Internet March 25, 2009

PLYmedia: Subtitles increase video viewing time

PLYmedia, a company specializing in the enrichment of online video by overlays of interactive content or help with the spoken word, has released findings of a survey into the effects of subtitles on video viewing.... >>

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