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BizReport | Email Marketing September 20, 2007

Email marketers improving customer experience

Email marketers are, on the whole, improving their customers’ experience, according to research by Silverpop. However, there’s room for improvement.... >>

BizReport | Research August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council.... >>

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Email marketers improving customer experience

Use of newsletter subscription incentives decreases