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BizReport | Email Marketing May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>

BizReport | Email Marketing March 04, 2009

Emailvision: Email marketers' top 5 blunders

Email has been around for quite some time, yet email marketers continue to make simple, yet costly, mistakes according to a new survey from Emailvision.... >>

BizReport | Email Marketing October 23, 2008

Ensure transactional email messages are recognizable

Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. ... >>

BizReport | Email Marketing October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of.... >>