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BizReport | Email Marketing May 11, 2009
Subject lines important component of email marketing campaign
Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>
BizReport | Email Marketing March 04, 2009
Emailvision: Email marketers' top 5 blunders
Email has been around for quite some time, yet email marketers continue to make simple, yet costly, mistakes according to a new survey from Emailvision.... >>
BizReport | Email Marketing October 23, 2008
Ensure transactional email messages are recognizable
Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. ... >>
BizReport | Email Marketing October 11, 2007
Three words your email subject lines should not contain
Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of.... >>
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