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BizReport | Mobile Marketing March 11, 2013

90% of students use mobile to hunt out deals, coupons

One in five college students in the U.S. are addicted to mobile deals, according to new research conducted by Study Breaks and Campus2Careers, with the majority of students overall using their mobile devices to look for deals and coupons. ... >>

BizReport | Advertising archives August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

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