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BizReport | Advertising archives April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>

BizReport | Blogs & Content archives November 16, 2017

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>

BizReport | Research archives April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. ... >>

BizReport | Trends & Ideas archives November 24, 2014

Netflix dominates U.S. peak Internet traffic

While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine.... >>

BizReport | Trends & Ideas archives September 10, 2014

Not just Millennials increasing online video viewing

It is not just younger viewers that are spending time watching video content on digital devices, according to a new report from Nielsen, older viewers are also getting their television fix via streaming. ... >>

BizReport | Blogs & Content archives September 16, 2013

Study: Half of US viewers stream their content

In the US, streaming video has reached the tipping point. That is the takeaway from a new report from GfK; their research shows that more than half (51%) of US consumers are now streaming video content at least weekly.... >>