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BizReport | Viral Marketing October 16, 2020
Reports: Video growing in popularity, heres how to connect
Consumers continue to increase the amount of time they spend with video content, whether online or via a Smart TV at home. And that is why experts are now saying brands need to up their video game.... >>
BizReport | Advertising September 04, 2020
Reports: How streaming and CTV spending is engaging viewers
During the world's pandemic lockdown many people turned to the Internet for their news but a growing number returned to television - both streaming services and traditional programming - as an escape from lockdown. Here's how CTV and streaming services... >>
BizReport | Advertising archives April 16, 2019
Study finds local ads preferred by consumers
Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>
BizReport | Blogs & Content archives November 16, 2017
Expert cites video as key to engagement
Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>
BizReport | Research archives April 27, 2016
Study: Streaming services pushing more TV viewing
Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. ... >>
BizReport | Trends & Ideas archives November 24, 2014
Netflix dominates U.S. peak Internet traffic
While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine.... >>
BizReport | Trends & Ideas archives September 10, 2014
Not just Millennials increasing online video viewing
It is not just younger viewers that are spending time watching video content on digital devices, according to a new report from Nielsen, older viewers are also getting their television fix via streaming. ... >>
BizReport | Blogs & Content archives September 16, 2013
Study: Half of US viewers stream their content
In the US, streaming video has reached the tipping point. That is the takeaway from a new report from GfK; their research shows that more than half (51%) of US consumers are now streaming video content at least weekly.... >>
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