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BizReport | Content Marketing March 03, 2021

Report: Streaming services push media spending surge

Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didn't cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media... >>

BizReport | Viral Marketing October 16, 2020

Reports: Video growing in popularity, heres how to connect

Consumers continue to increase the amount of time they spend with video content, whether online or via a Smart TV at home. And that is why experts are now saying brands need to up their video game.... >>

BizReport | Advertising September 04, 2020

Reports: How streaming and CTV spending is engaging viewers

During the world's pandemic lockdown many people turned to the Internet for their news but a growing number returned to television - both streaming services and traditional programming - as an escape from lockdown. Here's how CTV and streaming services... >>

BizReport | Advertising archives April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>

BizReport | Blogs & Content archives November 16, 2017

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>

BizReport | Research archives April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. ... >>

BizReport | Trends & Ideas archives November 24, 2014

Netflix dominates U.S. peak Internet traffic

While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine.... >>

BizReport | Trends & Ideas archives September 10, 2014

Not just Millennials increasing online video viewing

It is not just younger viewers that are spending time watching video content on digital devices, according to a new report from Nielsen, older viewers are also getting their television fix via streaming. ... >>

BizReport | Blogs & Content archives September 16, 2013

Study: Half of US viewers stream their content

In the US, streaming video has reached the tipping point. That is the takeaway from a new report from GfK; their research shows that more than half (51%) of US consumers are now streaming video content at least weekly.... >>

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