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BizReport | Advertising archives January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We... >>

BizReport | Blogs & Content archives January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>

BizReport | Trends & Ideas archives January 06, 2017

Music: Streaming overtakes digital sales

More music was streamed digitally in the U.S. in 2016 than bought online or in physical form, according to a new report released by Nielsen Music. ... >>

BizReport | Advertising archives January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. ... >>

BizReport | Trends & Ideas archives October 18, 2016

YouTube viewing outpaces cable TV among teens

New viewing habits among U.S. teens reveals that, for the first time, more youngsters are consuming content on YouTube than on cable TV. ... >>

BizReport | Advertising archives November 02, 2015

Brands: How streaming is effecting your ad engagement

More and more consumers are taking their television time online or to mobile devices, and that is impacting how they engage with advertising in those channels. One expert weighs in on how brands can keep their video ads relevant in... >>