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BizReport | Social Marketing December 27, 2018

How to use FOMO as part of social strategy

FOMO - the Fear of Missing Out - continues to grow in the digital space. Consumers don't want to miss trends, celebrity images, or even events. And, according to one expert, FOMO is becoming a key part of brands social... >>

BizReport | Research archives October 10, 2016

Traditional demographics giving brands only half the picture

Brands are only seeing half the story when using traditional demographics, according to new research from Network Research, and should instead delve into research on behavior and attitudes.... >>

BizReport | Ecommerce archives August 24, 2016

Omnichannel retail strategy key to SME success

Small and medium-sized retailers in the UK are missing out on sales due to the lack of an omnichannel strategy, according to business management software development firm Anagram Systems. ... >>

BizReport | Ecommerce archives August 18, 2016

UK's largest retailers struggle to offer consistent pricing across channels

Joining the dots between online and in-store shopping experiences continues to prove problematic for the majority of the UK's largest omnichannel retailers, according to new research from RetailMeNot.... >>

BizReport | Trends & Ideas archives June 10, 2016

Just-in-time marketing boosts marketing revenue growth

A new survey of chief marketing officers suggests that just-in-time marketing is outperforming traditional mass-marketing strategies. ... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

BizReport | Research archives January 24, 2014

Marketing strategies not hitting the mark

A new study, released this week, reveals that the vast majority of marketers across the globe still failed to get it right during 2013, and are failing to deliver the quantifiable results that their management expect.... >>

BizReport | Social Marketing July 08, 2013

IAB UK reveals ROI of social media for FMCG brands

Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>

BizReport | Advertising archives March 12, 2013

WhatRunsWhere: First in-app ad tracking tool launched

Advertisers who want to see where competitors are spending their mobile ad dollars, or who simply want insights to improve their own mobile advertising, may be interested in what is being billed as the first in-app ad intelligence tool.... >>

BizReport | Mobile Marketing December 19, 2012

Tapjoy: New tactics needed for in-app advertising success

Where consumers go, advertisers follow - and right now over 130 million U.S. consumers are on-the-go with their mobile devices. However, as a recent report from Forrester shows, in-app advertising to mobile consumers requires a lot more creative effort to... >>

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