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BizReport | Advertising archives January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the... >>

BizReport | Advertising archives February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if... >>

BizReport | Advertising archives March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. ... >>

BizReport | Advertising archives August 10, 2016

Expert: Take these sports tips to better engage customers

With the Olympics in full swing, everyone is thinking about swimming, gymnastics, basketball, and other sports. And, according to one expert, there are sports lessons that businesses can use to better engage with their target market. ... >>

BizReport | Advertising archives April 05, 2016

Reports: Baseball vs. Basketball - which has more pull?

Which sports fans have more engagement with their games of choice? Two new studies break fans down. ... >>

BizReport | Mobile Marketing November 06, 2015

Top 3 tips to use sports to engage globally

Famous athletes are recognized by face and reputation. This leads large corporations to hire athletes to star in commercials that air during sporting events. Even if you can't afford the large contracts of athlete endorsements, there is a way to... >>

BizReport | Advertising archives November 04, 2015

Expert: How sports are taking brands global

Professional sports are enjoyed by millions of people all over the world regardless of race, gender, religion, culture, etc. These audiences are engaged, social, and interactive, but how can brands connect through sports across the globe? ... >>

BizReport | Research archives February 01, 2011

Brands: Look for viewers to multi-task during Super Bowl XLV

For football fans across the United States, the countdown to the biggest game of the year is on. But, unlike previous Super Bowl games, viewers are most likely to be found watching the game as they do other tasks -... >>

BizReport | Advertising archives September 29, 2010

Burst Media, FOX Sports team up for sports-related ad network

A new advertising network may help brands connect with sports-minded consumers. FOX Sports Interactive and Burst Media are teaming up for the launch, a vertical ad network developed for use with long-tail sports content websites.... >>

BizReport | Advertising archives February 08, 2010

Report: 75% of Super Bowl viewers visited advertiser websites

A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New... >>

BizReport | Advertising archives February 08, 2010

Forecast: Political ad spend up, but online won't see it

It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick... >>

BizReport | Research archives November 10, 2009

Sporting consumers turn to Internet first

When it comes to favorite teams, statistics or game recaps, sports-minded consumers are turning to the Internet before looking to television, the local paper or radio. That, according to a new survey from Burst Media. What does this mean for... >>

BizReport | Advertising archives July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer.... >>