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BizReport | Advertising archives August 12, 2016

Big brand Olympic sponsorship barely recalled by viewers

Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. ... >>

BizReport | Social Marketing April 27, 2009

Magazine sells sponsorship of Facebook Page news tab

Celebrity gossip magazine Us Weekly has become one of the first to sell inventory on its Facebook Page, opening up more possibilities for brands to monetize their presence on the social networking site.... >>