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BizReport | Blogs & Content archives July 05, 2010

Consumers consider paid, sponsored bloggers less trustworthy

Is content by paid or sponsored bloggers seen as any more or less trustworthy than that provided via "earned" media? Apparently so. But this won't stop the growth of social media sponsorship. ... >>

BizReport | Advertising archives January 22, 2010

Sponsored forum posts carry on performing after paid campaign ends

Sponsored forum posts have a longevity that drives response long after a paid campaign has ended, according to analysis recently released by PostRelease. ... >>

BizReport | Loyalty Marketing January 08, 2010

PostRelease: Active forum users engaged and influential

According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. ... >>