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BizReport | Mobile Marketing March 29, 2016

Mobile games dominate U.S. iPhone users' app spend

U.S. iPhone users spent an average of $35 on app downloads and purchases last year, with more being spent on games than any other category, according to new data released by app marketing firm Sensor Tower. ... >>

BizReport | Loyalty Marketing March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>

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