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BizReport | Blogs & Content archives September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. ... >>

BizReport | Search Marketing May 04, 2016

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. ... >>

BizReport | Trends & Ideas archives July 21, 2015

Levels of email spam hit 12-year low

Has it felt like the amount of spam in your inbox has decreased of late? According to research by Symantec, the percentage of spam emails has dropped below 50% for the first time in over a decade. ... >>

BizReport | Law & Regulation October 08, 2014

Facebook and the fight to keep the network authentic

Facebook is leveraging legal action and investment in anti-spam algorithms in an attempt to crack down on companies selling 'Likes' on the social network.... >>

BizReport | Social Marketing August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. ... >>

BizReport | Email Marketing October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act.... >>

BizReport | Email Marketing August 28, 2013

Evolving spammers using bogus social media email to fool users

Spam has been around as long as email, and people have got used to negotiating the odd message from Nigerian bankers or online payments services. But, according to new research from TNS Global for email security and technology firm Halon,... >>

BizReport | Email Marketing July 31, 2013

22% of permissioned email never reaches the inbox

How many of your email messages actually reach your audience? According to new research released today by email intelligence firm Return Path, billions of permissioned email messages, those that consumers have opted-in to receive, never make it to the inbox..... >>

BizReport | Email Marketing June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Email Marketing January 10, 2013

Are one-click unsubscribe links in email hurting your marketing?

Email testing and tracking company Litmus have come up with a neat solution to an email problem many marketers don't even know they have - the 'silent unsubscribe'.... >>

BizReport | December 03, 2012

Is your website's captcha putting off mobile users?

Captchas have proved to be a popular security feature online, but when consumers are forced to use them on a mobile device they can be fiddly and frustrating to use, and can result in site abandonment.... >>

BizReport | November 28, 2012

Return Path: Majority of spam complaints relate to legitimate emails

Marketers risk being labeled a "spam brand", according to new research from Return Path that found the majority of "this is spam" complaints relate to legitimate emails. The solution? Keep recipient enthusiasm high. ... >>

BizReport | October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. ... >>

BizReport | Social Marketing September 27, 2012

Zynga game loses 96,000 players in Facebook fake account sweep

Facebook's crack-down on fake account and 'Likes' sees some pages lose tens of thousands of Fans. ... >>

BizReport | Email Marketing July 16, 2012

Spam complaints rise 43% in UK

In the year to March, 2012, the Information Commissioner's Office in the UK received over 7,000 complaints spam and other unsolicited electronic marketing - a big rise on the previous year.... >>

BizReport | Law & Regulation April 16, 2012

Pinterest easiest socnet to spam, says spammer

Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>

BizReport | Research archives January 24, 2012

Game-based CAPTCHA alternative offers increased security, fun for users

CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification... >>

BizReport | Social Marketing September 06, 2011

Impermium reveals extent of social spam

New data released by social media analytics firm Impermium reveals that all is not what it seems on social networks with many accounts set up purely for social spamming.... >>

BizReport | Email Marketing July 20, 2011

MailerMailer: Consumers wary of email subject line personalization

MailerMailer has released a new report that reveals using an email recipient's name in the subject line has little or no effect on click rates.... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing April 01, 2011

Report: Spam levels down but for how long?

Thanks to the shut-down of the Rustock botnet earlier this year, more consumers may be seeing more legitimate email messages. According to a new MessageLabs report, the global spam rate has decreased to just over 79%, a 2% decrease. Although... >>

BizReport | Email Marketing March 02, 2011

Emailed malware increasing

A few new trends in phishing and malware will likely hurt legitimate email marketers. How? Because some of the new trends are making it difficult for spam filters to detect fraudulent emails; if a consumer clicks on one of these... >>

BizReport | Email Marketing February 28, 2011

More fraudsters using headline news for profit

Fear tactics are back in the land of spam. Two recent email scams, caught by Symantec's MessageLabs, are targeting consumers by using the recent headlines from Egypt and Libya. This type of scam, called a 419, isn't new, but it... >>

BizReport | Ecommerce archives January 06, 2011

2010 Holiday Wrap: Spending soared, spam dropped

Two interesting things happened during the 2010 holiday shopping season. First, consumers shelled out cash for gifts at a very high rate, indicating that they were confident in the future of the economy. Second, spam rates dropped, but that is... >>

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