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BizReport | Advertising March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served... >>

BizReport | Email Marketing February 11, 2010

Fraudsters now targeting malware to individual consumers

When it comes to email most marketers know they must follow white-hat policies. Have email authenticated, use valid subject lines, clean the list regularly and pay attention to sender reputation. Despite this consumers are defrauded daily by fraudulent emails, making... >>

BizReport | Email Marketing January 25, 2010

ENISA: 95% of email is spam

A leading European cyber security agency has released its latest ESP spam survey which finds no significant progress has been reported in the fight against spam despite larger anti-spam budgets and management. ... >>

BizReport | Ecommerce January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while... >>

BizReport | Email Marketing October 22, 2009

Prevent spam complaints with quick, easy unsubscribe process

There may come a time when a consumer no longer wants your email communications or, for one reason or another, they aren't happy with what you're sending them. That consumer wants out - they want to unsubscribe. If you don't... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

BizReport | Research August 27, 2009

Health: A new spam concern?

Now the elderly and/or ill have another concern: spam. According to the latest information from Symantec's MessageLabs, health information websites have been targeted by short URL spam. Short URL spam is one of the new, and now leading, concerns for... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

BizReport | Email Marketing July 20, 2009

MAAWG finds users never respond to spam, except sometimes

According to new figures released by anti-spam trade organization the Messaging Anti-Abuse Working Group, even the small number of people who reply to spam is enough to fund a booming underground economy.... >>

BizReport | Email Marketing June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming... >>

BizReport | Email Marketing May 28, 2009

Symantec: Spam spikes 5%

If you noticed a bit more spam in your inbox over the past month, you aren't alone. According to the latest Symantec MessageLabs report, spam spiked 5.1% to reach just over 90% of all corporate emails. Are spammers becoming smarter... >>

BizReport | Email Marketing May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>

BizReport | Email Marketing April 29, 2009

MessageLabs: Spam reaches 19 month high

A new report from MessageLabs holds more bad news for legitimate email marketers: spam levels are now about the 85% mark. This is a 19-month high and not good news for email marketers. The higher the spam levels go the... >>

BizReport | Law & Regulation April 07, 2009

Can-SPAM, now Can-m-SPAM

A new bill has been introduced in the US Senate to help block mobile spam. The proposed m-SPAM act is aimed at reducing unsolicited text messages by increasing government oversight of commercial mobile messaging.... >>

BizReport | Email Marketing April 06, 2009

Spam increases for Google's Postini unit

According to a recent report spam levels from January to March 2009 have increased for those using Google's Postini message and virus protection service. The report finds that Postini has seen spam emails increase to about 57 emails per day... >>

BizReport | Research April 04, 2009

MessageLabs: Malware Increases 200% in Q1

There is a new threat for consumers with older Internet browsers that could effect online marketers and etailers. According to a report from MessageLabs the number of websites blocked (globally) for hosting malicious content rose by more than 197% for... >>

BizReport | Internet April 01, 2009

MessageLabs: March sees big rise in malicious websites

Almost 3,000 potentially malicious websites were blocked each day by MessageLabs during March this year. That's almost three times the number blocked during February. ... >>

BizReport | Email Marketing March 04, 2009

Emailvision: Email marketers' top 5 blunders

Email has been around for quite some time, yet email marketers continue to make simple, yet costly, mistakes according to a new survey from Emailvision.... >>

BizReport | Email Marketing March 04, 2009

MessageLabs: Spammers use financial crisis

Consumers looking for financial information now have another hurdle to cross: search engine spam. Although not a new threat, MessageLabs Intelligence has found that spammers are now including links to search engines in their mailings which are focusing on the... >>

BizReport | Email Marketing December 17, 2008

Cisco: Majority of email is spam

Spam accounts for nearly 200 billion messages each day, approximately 90% of global email, according to the recently released 2008 edition of the Cisco annual security report. ... >>

BizReport | Internet November 27, 2008

Spam decrease short-lived after McColo closure

Many said that, despite a major host of spamming services being shut down a fortnight ago, spam would again begin to rise, even though dramatic drops had been witnessed. And it seems they have been proved right.... >>

BizReport | Email Marketing November 19, 2008

Is your unsubscribe process working for, or against, you?

So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? ... >>

BizReport | Email Marketing November 12, 2008

Researchers turn spammers to investigate economies of spam

Researchers at the University of California hijacked an infamous botnet to ascertain the success of spam and recorded a much lower success rate than anticipated.... >>

BizReport | Email Marketing October 23, 2008

Ensure transactional email messages are recognizable

Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. ... >>

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