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BizReport | Social Marketing May 06, 2011

Platform helps brands analyze passion through socnets

Brands are flocking to the social space, but without a bit of guidance many are left floundering. NetBase is a relatively new analytics hub which helps brands decipher what social conversations mean - that knowledge can then help brands staunch... >>

BizReport | Email Marketing September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be... >>

BizReport | Social Marketing May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging... >>

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