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BizReport | Social Marketing January 08, 2015

Is Zuckerberg about to put the chat back into social?

Chatting with friends on social networks could be taken to a whole new level with the purchase of speech recognition and voice interaction firm Wit.ai by Facebook.... >>

BizReport | Email Marketing December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers.... >>

BizReport | Research December 17, 2014

Nielsen sheds light on the Millennial male

Millennial men are an often overlooked demographic but, according to new research from Nielsen, they spend more time watching online video, social media and streaming music services than any other demographic.... >>

BizReport | Ecommerce December 06, 2014

Negativity dominates social conversations about Black Friday ecommerce deliveries

While the news for retailers this Black Friday was largely positive, for online shoppers in the UK the weakest link - delivery - was cause for much negativity, according to research conducted by smart home-delivery box manufacturers Pelipod. ... >>

BizReport | Advertising October 17, 2014

Facebook ad revenue and bug bounty increase

Facebook's users may not be too thrilled at the plethora of new ads making their way on to timelines but, according to marketing software firm Kenshoo, marketers have embraced new ad opportunities on the social network. ... >>

BizReport | Social Marketing October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results.... >>

BizReport | Ecommerce September 02, 2014

Driving website traffic revealed as retailers' biggest challenge

A study of prominent retailers in the U.K. by imaging specialists SpinMe reveals that the biggest challenge they face is driving traffic to websites, while social media tops the list of things retailers would like to explore further if time... >>

BizReport | Mobile Marketing August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. ... >>

BizReport | Advertising August 15, 2014

Twitter testing video ads

Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform.... >>

BizReport | Internet August 07, 2014

Study: Businesses express interest in Bring Your Own ID (BYOID)

Most people today are familiar with the acronym BYOD, but are you familiar with BYOID? If not, read on, because it is something many businesses and I.T. departments are keen to implement.... >>

BizReport | Ecommerce July 21, 2014

Twitter preps for new generation of commerce experiences

In the same week that Facebook announced the trial of a 'Buy' button in advertisers' posts and ads, Twitter has announced the acquisition of payments startup Cardspring. ... >>

BizReport | Social Marketing June 26, 2014

Wimbledon serves up social for 2014 tournament

Wimbledon is putting the ball firmly in the hands of its social media audience this year with a comprehensive Twitter campaign to drive engagement and manage the hoards of fans that are attending or watching via digital media. ... >>

BizReport | Advertising June 05, 2014

Confidence and motivation high among Australian digital marketers

Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. ... >>

BizReport | Social Marketing May 16, 2014

Facebook's 500 million soccer fans vocal and active

Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates... >>

BizReport | Social Marketing May 16, 2014

Pinterest pins popular categories to days of the week

Does what people Pin on Pinterest differ by day of the week? Pinterest were keen to find out and the results show that there is definitely a trend in what gets posted and when.... >>

BizReport | Loyalty Marketing May 13, 2014

Live chat customer service satisfaction rates high

The number of consumers currently using digital touchpoints for customer service is low compared to the use of traditional channels. However, higher satisfaction rates among digital users suggest consumers are likely to return to this channel again and again. ... >>

BizReport | Mobile Marketing March 28, 2014

Time spent daily on social networks up from 5% to 12%

In the last two years, the amount of time spent communicating via digital channels has increased significantly, according to new research from the Institute of Practioners in Marketing. ... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Research January 24, 2014

Marketing strategies not hitting the mark

A new study, released this week, reveals that the vast majority of marketers across the globe still failed to get it right during 2013, and are failing to deliver the quantifiable results that their management expect.... >>

BizReport | Mobile Marketing January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk.... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Ecommerce January 07, 2014

Zynga tests payment option expansion with BitPay

Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. ... >>

BizReport | Email Marketing December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>

BizReport | Ecommerce September 16, 2013

Millennials mix up traditional and digital saving techniques

New research reveals that Millennials aren't so different from other consumers when it comes to saving money with coupons and deals. In fact, they rely a lot more on print devices than many marketers might think.... >>

BizReport | Advertising July 26, 2013

LinkedIn launches Sponsored Updates for newsfeeds

Marketers looking to get their LinkedIn announcements into the newsfeeds of those who aren't followers now have the opportunity to do so with the introduction of Sponsored Updates.... >>

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