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BizReport | Social Marketing February 08, 2012

Unruly: Brand recall boosted by recommended brand-led video

Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>

BizReport | Blogs & Content archives November 03, 2011

Turn adds video, Jun Group finds humor effective in video

American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>

BizReport | Social Marketing September 20, 2011

Brands: Are you ready for social video?

As more consumers watch video marketers are looking for more ways to integrate video. A new solution from Ooyala integrates video within the social sphere, making it simple for video content to be shared in a place where consumers are... >>

BizReport | Advertising archives September 14, 2011

How one TV network is using social to engage with programming

As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways... >>

BizReport | Social Marketing April 18, 2011

Virtual currency drawing in more viewers

Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>

BizReport | Viral Marketing January 26, 2011

Report: Shorter is better in video

From established brands to newer entrepreneurs, everyone is trying to nail down the video aspect. One report indicates that in addition to unique content, video performs better when it is short, especially in the social realm. ... >>

BizReport | Advertising archives February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>

BizReport | Research archives November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new... >>

BizReport | Social Marketing October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as... >>

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