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BizReport | Social Marketing February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

BizReport | Social Marketing January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to... >>

BizReport | Email Marketing January 11, 2012

GetResponse: Social sharing ups CTRs 115%

Late in 2011 StrongMail and Zoomerang reported businesses are keen to integrate email, social and mobile efforts. Less than a month later, GetResponse reports there is already an increase in email marketers including social sharing features - and that the... >>

BizReport | Ecommerce November 17, 2011

Coupons.com, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From Coupons.com a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages.... >>

BizReport | Email Marketing October 06, 2011

Two platform releases integrate social, email

New data from Return Path finds email and social becoming more deeply intertwined. Citing campaigns from KFC and Domino's, researchers note that using social and email in a collaborative way rather than using simple coupon links increases sharing. ... >>

BizReport | Ecommerce September 26, 2011

How social is impacting commerce, search

Through a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Email Marketing August 31, 2011

Lyris: 8 trends that will change email

Email has been an evolving medium since the Internet began, and yet with the advent of the social and mobile categories, email has seen a resurgence of sorts. Too many brands aren't updating their email, strategies, however, which is harming... >>

BizReport | Social Marketing August 18, 2011

Why ratings are more important than ever

Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy... >>

BizReport | Social Marketing July 11, 2011

BrightEdge: Facebook hottest plug-in, others seeing growth

The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this... >>

BizReport | Social Marketing July 01, 2011

VerticalResponse release includes social sharing tools

Sharing email marketing messages is one step simpler for VerticalResponse clients. This week the email hub released a suite of social media tools set up to make social sharing of email messages and marketing simpler. From the suite, businesses can... >>

BizReport | Social Marketing May 18, 2011

StrongMail, Net Atlantic release social solution

A new option from StrongMail should give email marketers better access to the social space. StrongMail's social tools, Social Direct and Social Notes, will be integrated into the Net Atlantic platform, giving their clients more access to social tools.. The... >>

BizReport | Social Marketing April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing. ... >>

BizReport | Social Marketing February 09, 2011

Panache release puts social to work

A new ad format from Panache is taking social media in hand. In 2011 many experts are calling for an increase in the use of social media by consumers, making it a hot-spot for advertisers. The new ad format gives... >>

BizReport | Social Marketing January 11, 2011

Brands: This is how to get more involved with social ads

Consumers are in social. Brands have to be in social. These are two sentences going around most advertising agencies, brand offices and small businesses around the world. The problem is that many brands and businesses aren't sure how to make... >>

BizReport | Email Marketing November 07, 2010

Responsys: 40+% of marketers aren't using freebies

Online retailers are definitely making strides in their advertising efforts leading up to the 2010 holiday season, but according to a new report they are still leaving ad money on the table. How? By not utilizing 'free' marketing options like... >>

BizReport | Social Marketing October 20, 2010

Why brands need to drive sharing, not clicks

With everyone talking about the benefits of social, some brands may be forgetting one thing: social isn't necessarily about clicks. Rather than counting clicks for a campaign, smart brands will look at the sharing aspects of their campaign - how... >>

BizReport | Email Marketing June 29, 2010

GetResponse: Which types of content are most likely to be shared

With the advent of social media many marketers have lessened their use of traditional banner advertising and email to favor of 'meeting up' with potential customers in social networks. The flaw to this message is that marketers likely already have... >>

BizReport | Email Marketing June 28, 2010

GetResponse: How to increase email, social compatibility

How many times have you heard, "It's all about the content," over the past few weeks? Probably too many to count. But new research from the GetResponse "Email and Social Integration Report" indicates that content really does matter when it... >>

BizReport | Social Marketing April 23, 2010

Viewpoints adds social sharing feature

The power of Facebook - and Twitter, MySpace, LinkedIn and a host of others - cannot be denied. Several studies have revealed that consumers are now sharing information through socnets and many are searching for information via socnets. How can... >>

BizReport | Ecommerce April 23, 2010

Platform allows coupon sharing, within limits

Coupons are big business, with about half of the consumer population clipping or printing coupons to use for everything from apples to oil changes. The problem for many marketers is that their budget is limited; it costs money every time... >>

BizReport | Social Marketing March 23, 2010

New plug-in should make social sharing simpler

Content sharing platform Sharetivity hopes its new offering, releasing today, will change the way consumers engage and share content in social spaces - by allowing sharing to happen at the homepage level. Their new browser plug-in gives consumers the ability... >>

BizReport | Email Marketing March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email... >>

BizReport | Email Marketing March 02, 2010

GetResponse: 80% of small businesses plan to use video email

There are several new approaches for marketers sticking with tried-and-true options such as display and email. Email, especially, is opening up for greater engagement with new features such as imbedded video and social options. A new survey from Implix's GetResponse... >>

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