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BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

BizReport | Viral Marketing July 24, 2013

Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April.... >>

BizReport | Social Marketing May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>

BizReport | Social Marketing May 16, 2013

Survey offers social tact advice

In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>

BizReport | Email Marketing April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>

BizReport | Social Marketing November 15, 2012

nRelate: People aren't clicking on socially shared content

When it comes to finding content, social media isn't performing to the highest standard. According to new data from nRelate and Ask.com Americans are more likely to click on the 'related links' buttons below news stories than they are to... >>

BizReport | November 13, 2012

Generation C most receptive to mobile advertising

Generation C is proving to be the most receptive demographic to mobile advertising, according to a new study released by RadiumOne. ... >>

BizReport | Ecommerce archives October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>

BizReport | Social Marketing July 10, 2012

GetResponse, Sharethrough launch social tools

As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is... >>

BizReport | Email Marketing June 28, 2012

How to get out of the Spam folder and increase open rates

One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>

BizReport | Email Marketing June 20, 2012

Campaigner connects social, email for SMBs

A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.... >>

BizReport | Social Marketing June 06, 2012

Study: Users worried about Facebook privacy

When it comes to social networking, consumers aren't slowing down. However, a new study indicates consumers' worries about privacy in the social space are increasing - specifically photo privacy.... >>

BizReport | Social Marketing May 25, 2012

How to make social sharing pay off

If you're thinking your social media campaigns aren't paying off as they should, you may not be wrong. And it may have less to do with the message you're sending than the social networks you're depending on to reach the... >>

BizReport | Ecommerce archives May 24, 2012

Trio of releases uses cloud, location, mobile for businesses

Three new solutions for the mobile and cloud spaces could simplify advertising and some business solutions for users. From Sense Networks, mixin and Xero, the tools are new to the web this week.... >>

BizReport | Email Marketing May 10, 2012

Responsys, Bazaarvoice collaboration offers customized content

Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. ... >>

BizReport | Social Marketing May 02, 2012

How Kia gamified ads pushing purchase intent, product awareness

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>

BizReport | Ecommerce archives May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and... >>

BizReport | Email Marketing April 27, 2012

How to freshen that email campaign

Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands,... >>

BizReport | Law & Regulation April 16, 2012

Pinterest easiest socnet to spam, says spammer

Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>

BizReport | Social Marketing April 06, 2012

Discounts, offers driving both email, social engagement

Brands: just because you have a social profile you shouldn't neglect your email lists. Because, according to new data email and social marketing are getting attention for different reasons from the consumer base. Focusing on email or social rather than... >>

BizReport | Social Marketing April 03, 2012

How social can impact search, display efforts

Search and display marketing have been the kingpins of online marketing for more than a decade now. But newer ad options are beginning to push toward the forefront, especially social marketing. I recently chatted with Anthony Joseph about trends in... >>

BizReport | Social Marketing April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product... >>

BizReport | Social Marketing March 23, 2012

Video trend: social sharing

With more than 38 billion video clips viewed in February, advertisers and content producers are looking for ways to simplify the video-finding process. One of those ways is through the social sharing of video. Two new releases may help.... >>

BizReport | Social Marketing February 22, 2012

Social releases to give brands better monitoring, tools for sharing

Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. ... >>

BizReport | Blogs & Content archives February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the... >>

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