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BizReport | Social Marketing March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business... >>

BizReport | Social Marketing March 20, 2008

How to make the most out of social marketing

It seems there is no getting away from social marketing because more and more consumers are turning to social platforms, not only to meet people but also to make purchasing decisions. A new study from TNS Media Intelligence/Cymfony could help... >>

BizReport | Social Marketing March 12, 2008

Wealthy consumers surf the social networks

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks. ... >>

BizReport | Social Marketing March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on... >>

BizReport | Advertising February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that... >>

BizReport | Blogs & Content January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise,... >>

BizReport | Research January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions... >>

BizReport | Social Marketing January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user... >>

BizReport | Mobile Marketing January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile... >>

BizReport | Social Marketing January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year.... >>

BizReport | Social Marketing December 20, 2007

Social marketers may benefit from "Sonar" platform

Advertising on blogs is still relatively knew in the online advertising world. Many advertisers and brands have been reluctant to incorporate these platforms because of the lack of control. A new platform from RelevantNoise could change that by giving advertisers... >>

BizReport | Social Marketing December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year.... >>

BizReport | Social Marketing December 14, 2007

Outsell: Social marketing spend to top $80 million

It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space. ... >>

BizReport | Trends & Ideas November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year.... >>

BizReport | Social Marketing November 15, 2007

Facebook shows 125% growth year over year

MySpace may be the grandfather of all social networks, but another social platform is catching up fast. According to new research from Nielsen//Netratings, Facebook posted the largest growth year over year for October.... >>

BizReport | Research November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures.... >>

BizReport | Social Marketing November 01, 2007

Social marketing will outpace traditional ads by 2012

Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012. ... >>

BizReport | Research October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace.... >>

BizReport | Social Marketing October 18, 2007

Survey: Social Marketing spend to increase 88%

Marketers can look for an increased number of ad dollars going to social networks. That is the result from a new survey by Prospero Technologies. About 33% of those surveyed said they planned to increase spending on social network advertising... >>

BizReport | Advertising October 15, 2007

Forecast: Online advertising to surpass $61 billion

Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012.... >>

BizReport | Social Marketing October 08, 2007

Canadians grow social networking habits

Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. ... >>

BizReport | Social Marketing October 02, 2007

Do social networks hurt brand image?

At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing. ... >>

BizReport | Social Marketing September 21, 2007

Teens who visit MySpace and Facebook return more often

The most recent report from online metrics firm Nielsen//Netratings indicates that marketers may have more luck targeting users who visit more than one social networking hub. ... >>

BizReport | Social Marketing August 30, 2007

Advertisers could use social networks more effectively

Although millions of US users have signed on with one or more social networks, a new report from IDC indicates that advertisers are still not using those networks as effectively as they could. The study found that social networks made... >>

BizReport | Social Marketing August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>

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