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BizReport | Social Marketing February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option.... >>

BizReport | Social Marketing January 29, 2007

Nickelodeon launches an online virtual world for tweens

With 32 broadband sites and 139 websites, MTV Networks, of which Nickelodeon is their number one kids’ entertainment brand, is launching a virtual world.... >>

BizReport | Internet January 24, 2007

Internet An Ally, Not An Enemy, Of Television

Contrary to TV network fears, audiences are not being lured away by the Internet, concludes recent Nielsen research.... >>

BizReport | Internet January 19, 2007

Parents Peek Inside Children's MySpace Profiles

After four families sue News Corp’s MySpace, the social networking site unveils their latest technology in the fight against online child abuse.... >>

BizReport | Social Marketing January 15, 2007

BBC Tunes In To Social Networking

The BBC tunes in to their online audience using social networking channels.... >>

BizReport | Social Marketing January 09, 2007

Social Networks the Cure for Magazines?

In their quest for new readers more magazines and newspapers are turning to social networking standbys. Blogs, RSS feed and more are popping up on magazine and newspaper websites, and some publishers are buying entire social networks in the hopes... >>

BizReport | Internet January 08, 2007

Disney's New Website To Be Unveiled

Disney is due to unveil its long-awaited new website today.... >>

BizReport | Internet January 08, 2007

MySpace A Hit With Teens

During 2006, MySpace continued to hog the limelight in the online social networking scene, and it looks set to continue to maintain its appeal during 2007.... >>

BizReport | Research archives January 04, 2007

Homosexuals Happier to Hang Out Online?

A national survey, released this week, concludes that the gay population spends more time online than straight people. ... >>

BizReport | Internet January 03, 2007

Toyota's Hybrid Community Website Relaunched

Toyota is motoring into the world of user-generated content and community sites with a re-launch of its hybrid community website.... >>

BizReport | Research archives December 27, 2006

Social Networkers Boost Holiday Spend 26%

As the holiday shopping season winds down, it looks as if social networkers helped to boost spending by 26% over 2005 numbers. Excluding travel and auction sites, U.S. consumers spent $21.6 billion from November 1 – December 20, 2006.... >>

BizReport | Research archives December 22, 2006

Social Networks Hit With Big Brands

Are social networks the way to draw Generation Y into the brand wars? Some say yes – and they have the trends to back up the message. ... >>

BizReport | Research archives December 19, 2006

Trend: Social Mobile Networking

Two new studies on social networking have come to the same conclusion: more mobile users are taking social networking with them, thanks to mobile capabilities.... >>

BizReport | Trends & Ideas archives December 06, 2006

My-Wireless-Space?

NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers. ... >>

BizReport | Advertising archives November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering?... >>

BizReport | Trends & Ideas archives November 24, 2006

Flickr Opens To Guests

Just in time for the holidays, Flickr is open to guests. "The Flickr community wants you" could be the new message. Yahoo’s photo-sharing network is hoping that features – like the new Guest Pass – will encourage new users to... >>

BizReport | Research archives November 24, 2006

Study: Online Video Influences Purchases

A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions.... >>

BizReport | Ecommerce archives November 20, 2006

Yahoo! Continues on Spending Spree

After its failure to purchase YouTube, Yahoo! is on a social media spending spree. ... >>

BizReport | Blogs & Content archives November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could... >>

BizReport | Research archives November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. ... >>

BizReport | Social Marketing November 09, 2006

Can Social “Niche” Audiences Boost Online Spending?

That is a question online marketers need to answer as more social networkers are influenced less by online ads and influenced more by their network of friends.... >>

BizReport | Blogs & Content archives November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to... >>

BizReport | Blogs & Content archives October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web.... >>

BizReport | Research archives October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. ... >>

BizReport | Viral Marketing October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. ... >>

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