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BizReport | Social Marketing June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks.... >>

BizReport | Social Marketing June 27, 2007

Nearly all U.S. youths on social networking sites

You really can’t overlook social networking sites when looking to target the teen and tweens market. ... >>

BizReport | Social Marketing June 26, 2007

Social networking sites attract different class of members

Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook.... >>

BizReport | Social Marketing June 20, 2007

Social networks will push online revenue to $35 billion

A new report from Jupiter Research indicates that social networking may hold the key for online marketers. However, marketers should not count out the continued impact of search and display advertising.... >>

BizReport | Research archives June 11, 2007

Youngest age bracket in U.K more likely to be online

A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user.... >>

BizReport | Social Marketing June 05, 2007

Social networking is popular with business people

Forget the morning coffee clatch or afternoons spent at the watercooler, today's business professionals - the demographic that most marketers want to appeal to - are socializing online. According to a new study, social networks are the key to targeting... >>

BizReport | Research archives May 29, 2007

Information is most important for online users

Forget the telephone or newspapers. According to a recent survey from the Online Publisher's Association, more consumers are going online to talk with peers, exchange information and learn about current events. ... >>

BizReport | Social Marketing May 23, 2007

Churches join the social atmosphere

Forget about high-schoolers wanting to vent about parents, school and rules. Or adults wanting to reconnect with old friends. The social marketplace is getting religion. Several new social networks have opened with the goal of connecting churches and their congregants.... >>

BizReport | Research archives May 07, 2007

Advertisers direct more ads to the Hispanic population

In another sign that the Hispanic population is the fastest growing minority population in America, advertisers spent almost 15% more on ads targeted to the Hispanic population in 2006.... >>

BizReport | Blogs & Content archives May 07, 2007

Social and travel sites gain traffic in Europe

Staying connected seemed to be on the minds of more European web-surfers throughout the month of March. According to online measurement firm comScore, social networking sites were the destinations of choice for French and UK browsers.... >>

BizReport | Research archives April 27, 2007

Web 2.0 use increases in the U.S.

American web surfers are more likely than ever to surf to web 2.0 portals like Wikipedia, MySpace and YouTube. That, according to research released earlier this month. According to the research, web 2.0 portals accounted for 12% of all traffic... >>

BizReport | Social Marketing April 25, 2007

Users like branded personal pages

Social networking has become a more trusted advertising medium for many consumers. That is the word from a new study from Microsoft Digital Advertising Solutions and MetrixLab. The study indicates that branded personal pages are the best way to connect... >>

BizReport | Research archives April 24, 2007

Forrester unveils "Social Technographics" report

A new report by Forrester Research has grouped social network users into six categories based on their level of participation, enabling marketers to develop more effective social marketing strategies.... >>

BizReport | Social Marketing April 13, 2007

Traffic increases for re-launched USATODAY.com

USATODAY.com has seen an impressive increase in registrations and unique visitors since its re-launch in March.... >>

BizReport | Social Marketing April 12, 2007

Travel marketers should embrace social networking

The recent TravelCom/Res-Expo, held in Las Vegas, saw keynote addresses by many ecommerce experts, and many were encouraging those in the travel industry to embrace social networking tools and user-generated content.... >>

BizReport | Domain Names March 22, 2007

Domain name sale of the century

After a dramatic story of theft and retrieval of perhaps one of the most desirable domain names ever, it is now up for sale and expected to attract substantial bids.... >>

BizReport | Research archives March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts.... >>

BizReport | Social Marketing March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site.... >>

BizReport | Social Marketing March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments.... >>

BizReport | Social Marketing March 12, 2007

Tampax targets niche social marketing site

Not all marketers are making a beeline to MySpace to dip their toes in to the world of social networking, nowadays many are choosing to tackle niche networks.... >>

BizReport | Social Marketing March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture.... >>

BizReport | Social Marketing March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight.... >>

BizReport | Social Marketing March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site.... >>

BizReport | Research archives February 09, 2007

More ad dollars reserved for new media

A new study indicates more brands are reserving dollars for new media sources. ... >>

BizReport | Advertising archives February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing.... >>

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