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BizReport | Social Marketing November 05, 2007

Facebook to unveil shopping service to its network

Users log on to social networks to make friends. Now those connections could impact how an etailer or product will fair online. That is because Facebook is set to unveil a shopping tab within its social network that would allow... >>

BizReport | Social Marketing November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. ... >>

BizReport | Social Marketing October 30, 2007

AdBrite to sell ads on Facebook apps

Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like.... >>

BizReport | Social Marketing October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in... >>

BizReport | Social Marketing October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates.... >>

BizReport | Social Marketing October 10, 2007

British heaviest social networking users in Europe

The British are the heaviest users of social networking sites in Europe, according to comScore. ... >>

BizReport | Social Marketing October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth.... >>

BizReport | Social Marketing October 05, 2007

Facebook is growing fast in the UK

Users in the UK are increasingly turning to social networking sites according to a recent report from comScore. In August, comScore researchers found that social property Facebook was the fastest growing online destination point for UK users.... >>

BizReport | Mobile Marketing September 26, 2007

MySpace launches mobile platform

The Internet's top social network is launching a new, mobile space. The move could solidify MySpace's place in the social realm, much like Google has been crowned the king of the search realm.... >>

BizReport | Social Marketing September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings.... >>

BizReport | Social Marketing September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading.... >>

BizReport | Social Marketing September 17, 2007

Social network allows for user validation

As more users - and advertisers - sign on with social networking websites, many wonder just who they are talking to online. Is it really Tom from down the street or Joe with a favored product? A new validation platform... >>

BizReport | Blogs & Content archives September 14, 2007

comScore: Blog readers engage with food, clothing ads

Not all blog advertising is created - or watched - equally. According to a recent comScore report, blog readers are more likely to read and be affected by ads related to specific products like clothes and food. ... >>

BizReport | Social Marketing September 14, 2007

MySpace is still the top dog in social networking

It is no wonder that many social network marketers seem to be focusing on MySpace. According to a recent Nielsen//Netratings report, the social giant logged more than 60 million unique users in August, an increase of 23% year-over-year (YoY). ... >>

BizReport | Social Marketing September 11, 2007

Facebook takes number one spot on hot list

AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. ... >>

BizReport | Research archives September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.... >>

BizReport | Mobile Marketing August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. ... >>

BizReport | Social Marketing August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report.... >>

BizReport | Social Marketing August 10, 2007

Will Facebook's new opt out option bring back advertisers?

After several large British companies recently withdrew their advertising with Facebook, the social networking website has updated its system to give advertisers more control over where their ads appear.... >>

BizReport | Social Marketing August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. ... >>

BizReport | Social Marketing July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according... >>

BizReport | Social Marketing July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late?... >>

BizReport | Research archives July 10, 2007

Online spending power of Hispanic population increasing

A new report from JupiterResearch predicts that Hispanics will increase online spending more than any other ethnic group.... >>

BizReport | Research archives July 06, 2007

Facebook's visitor numbers soar

Facebook has seen its number of unique site visitors soar 89 percent in the period between May 2006 and May 2007, according to recent comScore traffic reports. Just over 26 million unique visitors were recorded in May this year. ... >>

BizReport | Research archives July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report.... >>

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