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BizReport | Social Marketing June 20, 2008

1 in 4 Internet users visit social networking sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it.... >>

BizReport | Social Marketing May 23, 2008

TravelShout: Socialization of online travel

It appears that it isn't just Internet behemoths that have been working on a way to socialize the web. An application, similar in concept to Google’s Friend Connect, has been launched today. Called TravelShout, it allows Internet users to talk... >>

BizReport | Social Marketing May 13, 2008

Google Friend Connect: Socialising the web

The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website.... >>

BizReport | Social Marketing May 05, 2008

RapLeaf: More men are Uber Connectors

When it comes to social networking, women are far more likely to be at it than men according to recent findings published by Rapleaf. ... >>

BizReport | Research archives April 22, 2008

Rapid growth ahead for Web 2.0

Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies.... >>

BizReport | Social Marketing April 07, 2008

Universal McCann: US trails the global social marketplace

Both MySpace and Facebook may have come from the US but according to a recent report from Universal McCann those offerings have not placed the US first in the social space. According to the report, the US trails the rest... >>

BizReport | Social Marketing March 19, 2008

Internet radio: 33M U.S. listeners each week

The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research.... >>

BizReport | Social Marketing March 03, 2008

Marketing agencies lack social media know-how

How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs.... >>

BizReport | Social Marketing February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. ... >>

BizReport | Social Marketing January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient.... >>

BizReport | Social Marketing January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise.... >>

BizReport | Social Marketing January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types.... >>

BizReport | Social Marketing January 02, 2008

Social marketers may develop deeper bonds with consumers

Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans.... >>

BizReport | Social Marketing December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. ... >>

BizReport | Social Marketing December 18, 2007

More socializing for TopShop

In March this year, one of Britain’s largest fashion stores, TopShop, entered the world of social networking with a profile page on MySpace. The success of this move has led the fashion store to explore another big social network.... >>

BizReport | Social Marketing December 16, 2007

Social-networking - approach with caution

The buzz surrounding social-networking, along with the mega-successes of the likes of Facebook, MySpace and Bebo, is hard to ignore, but a new report suggests that businesses take a step back and not get swept along in the crowds clamoring... >>

BizReport | Social Marketing December 14, 2007

Can commercial messages seep deeper into social?

Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered.... >>

BizReport | Mobile Marketing December 12, 2007

Intercasting, Piczo partner for mobile social platform

Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set.... >>

BizReport | Social Marketing December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up... >>

BizReport | Research archives November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement.... >>

BizReport | Social Marketing November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy?... >>

BizReport | Research archives November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. ... >>

BizReport | Social Marketing November 09, 2007

Social networks trusted, visits rising

A couple of years ago, visits to social networking and media sharing websites were random and infrequent. Today they are becoming regular haunts.... >>

BizReport | Research archives November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. ... >>

BizReport | Social Marketing November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members.... >>

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