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BizReport | Social Marketing August 12, 2009

Top US advertisers embrace social networks

Many of the US's largest advertisers have become more accepting of marketing on social networking sites and, as such, are including them in their overall marketing strategies.... >>

BizReport | Social Marketing August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and... >>

BizReport | Social Marketing August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online.... >>

BizReport | Social Marketing July 21, 2009

Is obsession with social networking good for marketers?

According to a new survey from metrics firm Anderson Analytics, consumers just can't get enough of their favorite social networks. But, is that good for marketers? And how do social marketers raise enough awareness to become socially famous - but... >>

BizReport | Social Marketing July 06, 2009

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people... >>

BizReport | Social Marketing June 22, 2009

DogTime Media, Frontline partner on social solution

From the how are they using social boards here's a unique idea. Pet brand Frontline has partnered with adoption website DogTime Media to draw attention to the plight of dogs in shelters. Along with a Facebook application, the brands help... >>

BizReport | Research archives June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but... >>

BizReport | Blogs & Content archives June 11, 2009

Harris Interactive looks into GLBT blog preferences

Gay and lesbian Internet users are more likely than heterosexuals to read blogs on line, according to a recent survey by Harris Interactive. ... >>

BizReport | Research archives June 02, 2009

Turkey has most engaged European Internet audience

While Germany may have the largest Internet audience in Europe, it is Turkey that has the most engaged online population, according to new data from comScore's World Metrix audience measurement service.... >>

BizReport | Research archives June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. ... >>

BizReport | Social Marketing May 25, 2009

bigmouthmedia reveals Britain's biggest business socnet users

Behind the hype, British business leaders are embracing social networking tools, albeit many have yet to get to grips with the media. bigmouthmedia recently undertook a survey to find out who the biggest business users of social networking are in... >>

BizReport | Social Marketing May 21, 2009

Is social media failing as a marketing medium?

Research findings from Knowledge Networks has put the cat among the social media pigeons and set the blogosphere buzzing with debate about the role of social media in advertising and marketing.... >>

BizReport | Social Marketing May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging... >>

BizReport | Social Marketing April 27, 2009

Magazine sells sponsorship of Facebook Page news tab

Celebrity gossip magazine Us Weekly has become one of the first to sell inventory on its Facebook Page, opening up more possibilities for brands to monetize their presence on the social networking site.... >>

BizReport | Social Marketing April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of... >>

BizReport | Social Marketing April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise.... >>

BizReport | Mobile Marketing April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>

BizReport | Internet April 16, 2009

Pew: Internet major source of U.S. election information

While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. ... >>

BizReport | Social Marketing April 10, 2009

Should customer service Twitter?

If you're wondering how best to use the micro-blogging Twitter interface, here is an interesting idea: as a customer relations tool. This week three large corporations launched Twitter pages on their websites specifically for customer relations. Qwest Communications International, Comcast,... >>

BizReport | Social Marketing April 08, 2009

Facebook passes 200 million user milestone

Just three months after hitting the 150 million user milestone in January, social networking behemoth Facebook has grown to over 200 million users thanks, in part, to a surge in social networking seniors. ... >>

BizReport | Research archives April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest... >>

BizReport | Social Marketing April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring?... >>

BizReport | Trends & Ideas archives March 27, 2009

Genkii to launch first virtual world for iPhone

A Tokyo-based start-up, Genkii, is harnessing the iPhone's global networking potential and releasing what could be the first ever virtual world for the device. ... >>

BizReport | Social Marketing March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category.... >>

BizReport | Blogs & Content archives March 19, 2009

Nielsen: Social networking 4th most popular online activity

If you're not blogging, friending or otherwise socializing as part of your online marketing plan, you're probably missing out. According to a new report from Nielsen Online social networking and blogging are now the fourth most popular online activity. With... >>

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