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BizReport | Research archives February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according... >>

BizReport | Blogs & Content archives February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Social Marketing February 02, 2010

92% SMB owners recommend business-focused online networking

A survey of small businesses in the U.K. reveals that the vast majority support and recommend the use of networking online via business-focused websites such as LinkedIn and Xing.... >>

BizReport | Social Marketing January 18, 2010

66% of U.S. Government agencies using social networking tools

A study released earlier this month by the Human Capital Institute (HCI) and people management software provider Saba found that a large number of U.S. government agencies are using some form of social networking tools. ... >>

BizReport | Social Marketing January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely.... >>

BizReport | Social Marketing January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size.... >>

BizReport | Social Marketing December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days.... >>

BizReport | Social Marketing December 14, 2009

Facebook Connect celebrates successful first year

Facebook Connect is celebrating its first birthday with some well-deserved back-patting after clocking up millions of users across a huge number of websites and devices. ... >>

BizReport | Social Marketing December 02, 2009

Crowd Science finds users regret some social statements

Although the lid is off the social networking jar and isn't likely to go back on, some consumers are regretting signing up in the social space. According to a new report from Crowd Science, teens and women are the most... >>

BizReport | Social Marketing November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded.... >>

BizReport | Social Marketing October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report.... >>

BizReport | Email Marketing October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social... >>

BizReport | Social Marketing October 12, 2009

Hitwise: Facebook experiences 194% YoY market share growth

The social networking site Facebook is proving it's no fad as its market share continues to grow at a pace and time spent on the site rises, according to new data released last week by Hitwise.... >>

BizReport | Social Marketing October 05, 2009

Why do women outnumber men on major socnets?

A social media guru has published statistics that prove what many have known for some time - women are the dominant sex on social networking hubs. But why?... >>

BizReport | Social Marketing September 23, 2009

Study: Consumers go mobile with Twitter

When it comes to social networking, consumers can be found logging on and sharing details from daybreak until midnight. But, when it comes to one particular social networking tool, consumers are doing much more. A new Crowd Science study finds... >>

BizReport | Social Marketing September 18, 2009

Still think Facebook's a fad?

If Facebook is a waste of time, a fad, a flash in the pan, then how come its membership and the average amount of time spent on the social networking site both continue to rise?... >>

BizReport | Social Marketing September 10, 2009

Caring consumers want to share via retail communities

Social networking combined with online shopping is a match made in heaven. Why? Because caring, sharing consumers want to help others make smarter buying decisions while mixing with others "like them" to research their own purchases, according to new findings... >>

BizReport | Social Marketing September 09, 2009

Visible Technologies extends truCAST platform

Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. This week the company repackaged the suite of tools and added one new function: truPULSE, which give... >>

BizReport | Blogs & Content archives September 09, 2009

Internet Marketing 101: Bizmore launches, promising to answer business questions

As an entrepreneur starting out, you may have the business plan and you may know where you want to be. But, do you know how to get there? And perhaps more importantly do you know the questions to ask to... >>

BizReport | Social Marketing September 02, 2009

Brand marketing on socnets not influencing women

It's well known that women are highly engaged with social media. They blog, they review, they socialize on networks such as Facebook. But what's not so well-known is that they aren't particularly influenced by brands present in those spaces.... >>

BizReport | Social Marketing September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S.... >>

BizReport | Social Marketing August 31, 2009

Survey: Teens see little value in Twitter

A recent rash of articles claims that teens don't use Twitter and that the platform isn't cool. To try to get to the bottom of the debate, one expert decided to ask those who know best... the teens.... >>

BizReport | Social Marketing August 27, 2009

Forrester Research: Facebook getting more grays

A new report from Forrester Research demonstrates that social networking is becoming as much as part of adult lives as it is teens and twenty-somethings. ... >>

BizReport | Email Marketing August 20, 2009

Email sharing via socnets being overlooked by marketers

Email marketers are missing out on a prime opportunity to make their emails go social, or at least have them shared with a few friends, according to new data published this week by Smith-Harmon.... >>

BizReport | Ecommerce archives August 17, 2009

Employ gaming tools to make your website 'sticky'

Websites need to evolve to keep pace with what online consumers want from their online experience. And marketers need to look at what makes an online activity 'sticky' and which elements generate engagement and loyalty. One industry expert thinks he... >>

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