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BizReport | Internet May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace.... >>

BizReport | Trends & Ideas May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. ... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Social Marketing March 30, 2010

Facebook plans to change fan wording

Soon, Facebook users will no longer "Become a Fan" of brands and services but instead will be forced to "Like" them instead, according to recent reports.... >>

BizReport | Search Marketing March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore.... >>

BizReport | Trends & Ideas February 16, 2010

Might socnets oust search in people's quest for news?

Traffic analysis company, Compete, has released figures that show Facebook to be a greater driver of traffic to entertainment and news portals than even search engine behemoth Google. Are the good old days of search being ousted by a reliance... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Social Marketing January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it?... >>

BizReport | Advertising November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>

BizReport | Social Marketing November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. ... >>

BizReport | Email Marketing September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be... >>

BizReport | Advertising September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. ... >>

BizReport | Social Marketing July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate.... >>

BizReport | Social Marketing May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers.... >>

BizReport | Social Marketing April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau.... >>

BizReport | Social Marketing March 30, 2009

Older demographics fastest-growing on Facebook

Facebook is now a hotbed of families and fogeys as older generations flood onto the social network, many forming private family groups with relatives and using family tree applications . ... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

BizReport | Social Marketing March 03, 2009

Facebook Pages soon to display Social Ads

Facebook Pages, where big brands and celebrities attract fans to share information and connect, are ad free areas of Facebook. But not for much longer. ... >>

BizReport | Advertising January 28, 2009

Facebook launches new engagement ad format

If you wanted to advertise to Facebook members would you a) engage them, b) entertain them or c) both? The answer is c) - polling ads. ... >>

BizReport | Social Marketing January 28, 2009

Number of adults using social networks quadrupled since 2005

Despite a huge increase in the number of adults using social networking sites, teenagers still dominate, according to recent data released by the Pew Internet & American Life Project.... >>

BizReport | Social Marketing December 15, 2008

Netpop: Anatomy of a social networker

Over 40 million Americans now contribute to social networking sites in one form or another, according to a new report from Netpop Research, making them a lucrative market for advertisers. So what does the average social networker look like? ... >>

BizReport | Social Marketing November 27, 2008

CMOs uninterested in social network strategies

CMO's aren't averse to using social media, finds a survey by marketing services company Epsilon, but don't bank on seeing many brands pop up on social networking sites anytime soon.... >>

BizReport | Ecommerce November 18, 2008

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion.... >>

BizReport | Blogs & Content November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet?... >>

BizReport | Social Marketing October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff.... >>

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