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BizReport | Internet February 16, 2011

Social games are anything but social, claims game designer

A gaming expert has slammed "social games" such as Farmville, Mafia Wars, and CityVille as time-sucking, evil distractions that giving nothing back to the player.... >>

BizReport | Blogs & Content February 11, 2011

SiteKreator: Facebook integration swells website traffic 400% more than paid search

A new website usage study from SiteKreator serves to reiterate that when it comes to developing and maintaining a website the "build it and they will come" adage doesn't apply - it takes a bit more effort. ... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Advertising January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Social Marketing January 10, 2011

Savvy marketers check out social gaming

It's not all about status updates and photo uploads on Facebook. For many users it's their main gaming environment, too. Econsultancy's new social gaming report found the vast majority of those that play social games, do so on Facebook, and... >>

BizReport | Social Marketing December 08, 2010

Pssst... your Followers and Friends want something

More research is out that confirms what most marketers involved in social media already know - consumers that follow and friend brands want to be rewarded for their attention.... >>

BizReport | Social Marketing November 15, 2010

Is Facebook about to take on email giants Gmail and Hotmail?

The Internet is awash with stories that social networking giant Facebook is about to unveil some major changes to its messaging system that could see it challenge current big web email services.... >>

BizReport | Loyalty Marketing November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the... >>

BizReport | Advertising November 08, 2010

Facebook serves quarter of all U.S. display ads

Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore.... >>

BizReport | Social Marketing November 03, 2010

Giving gifts goes social

Facebook and eBay have both rolled out new social gift-giving features this week that bring social users together to make purchasing and giving more convenient.... >>

BizReport | Social Marketing November 02, 2010

Survey: SMBs embrace social but neglect websites

Free or low-cost social media tools are central to the marketing activity of small companies with limited budgets, according to new research from Zoomerang, but SMBs still have some catching up to do when it comes to developing websites. ... >>

BizReport | Social Marketing October 14, 2010

New Facebook stats released - engagement rising

Far from suffering Facebook fatigue, it seems users are instead engaging more with the social networking behemoth, according to new figures from the official Facebook stats page. ... >>

BizReport | Social Marketing October 12, 2010

Study: 36% of fans disengaging with brands on Facebook

Brands may be relishing their success with social networks, but if they fail to sustain interest through quality content and value to consumers they may find themselves in a very lonely space.... >>

BizReport | Social Marketing October 11, 2010

Parents rate socnet's privacy levels "negative"

Parents aren't happy with the job that social networks are doing to protect their children online, according to a new poll from Common Sense Media.... >>

BizReport | Trends & Ideas October 07, 2010

AVG: Children have online presence before birth

While a baby is growing in the womb, its digital life is also developing, according to new research from Internet security firm, AVG, with almost a quarter of moms uploading images of their sonograms. ... >>

BizReport | Social Marketing September 23, 2010

TextualAds integrates SMS with Facebook fan pages

Recent research has found people want to respond to advertising via their mobile phones and that SMS messages are the preferred method. It makes sense, then, that Facebook users would also like to be communicated with via SMS - at... >>

BizReport | Social Marketing September 22, 2010

Facebook marketing: What to post, and when

Research has discovered the best days to send coupons and the best time to send emails but, until now, none has delved into what day and time is best to publish on Facebook and which formats work best.... >>

BizReport | Trends & Ideas September 16, 2010

Move over puppy, iPod most prized possession

What do you think is a social network user's most prized possession? Their car? Their pet? Perhaps their wedding ring? Nope. Social networkers are more attached to their gadgets than their other personal possessions.... >>

BizReport | Social Marketing September 14, 2010

Agencies not so social when it comes to new business development

Ad agencies are keen to promote the use of social media to clients but when it comes to using it for their own gain, such as finding new business, many can't find the time or budgets needed.... >>

BizReport | Advertising September 13, 2010

Facebook adds 'social context' ad metrics

Facebook advertisers are being given more insight into the effectiveness of their campaigns. The social network has introduced new metrics focusing on the "social context" of ads - that little snippet of text that shows which friends have "Liked" the... >>

BizReport | Internet September 01, 2010

Germany bans Facebook as employee screening tool

Many employers are using social networks to screen prospective recruits, but for firms in Germany, a country with some of the toughest privacy laws in the world, this is no longer an avenue they can go down. ... >>

BizReport | Social Marketing September 01, 2010

Facebook - coming to a store near you

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S. - starting with Target.... >>

BizReport | Social Marketing August 30, 2010

Friends, family and health issues lure elderly to Facebook

If online kids thought that having their parents hanging out on their social networks was embarrassing and limiting, then they're probably not too happy about their grandparents getting in on the act, too. New research has found a dramatic increase... >>

BizReport | Advertising August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

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