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BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Social Marketing July 28, 2011

Facebook launches how-to Page for small businesses

Just as Google+'s business offerings hit the headlines Facebook launches a new site to help small businesses get the best from its social space. ... >>

BizReport | Social Marketing July 27, 2011

Why teens don't 'Like' brands on Facebook

Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>

BizReport | Social Marketing July 22, 2011

Many Places remain unclaimed on Facebook

Have you claimed your Place on Facebook yet? Many local business owners haven't which is why Facebook has started asking users who stumble across unclaimed Places Pages "Do you know the owner?"... >>

BizReport | Advertising archives July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Social Marketing July 14, 2011

Facebook reveals best practices for journalist Pages

New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. ... >>

BizReport | Social Marketing July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. ... >>

BizReport | Social Marketing July 08, 2011

Privacy concerns hinder Facebook commerce

More research points to security and privacy concerns being the main reasons behind the slow adoption of shopping on social networks. ... >>

BizReport | Social Marketing July 08, 2011

2011 social gaming revenues to exceed $1billion

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year. ... >>

BizReport | Social Marketing July 04, 2011

Mobile, social commerce fraud to hit UK economy hard

New payment channels, such as mobile and social networking sites, are vulnerable to fraud and likely to impact heavily on the UK economy, according to new research conducted by the Centre for Economic and Business Research on behalf of >>

BizReport | Ecommerce archives July 04, 2011

Social commerce slow to catch on, exclusivity key driver

Big UK retailers and brands have recently launched Facebook stores, but new research by Havas Media Social and Lightspeed Research suggests that there won't be a rush to purchase via social networks anytime soon.... >>

BizReport | Social Marketing June 24, 2011

Break open the Grecian 2000 - Facebook's going grey

It seems you're just as likely to Poke a granny as you are a graduate on Facebook these days. A new report from the Pew Research Center reveals the average age of an American social network user has risen 5... >>

BizReport | Social Marketing June 23, 2011

Hitwise latest to find value of a Facebook fan

Marketers desperate to justify budgets and prove the effectiveness of social media strategies may be interested in some new data released by Hitwise's Robin Goad who believes he has determined the value of a Facebook fan in terms of traffic... >>

BizReport | Social Marketing June 23, 2011

New Facebook "Comment" ad unit launched

This latest ad unit, dubbed the "Comment" ad unit, is the eighth to be made available on Facebook. Designed by Leo Burnett to be truly social, the ad encourages conversations around whatever content or questions a brand decisions to pose.... >>

BizReport | Advertising archives June 21, 2011

Facebook set to become 2011's top online display ad seller

eMarketer predicts Facebook's banner ad business will rake in over $2 billion this year nudging Yahoo out of the top spot.... >>

BizReport | Social Marketing June 14, 2011

Regus: Over half of businesses worldwide use social

New research from workplace provider Regus reveals that while over half of businesses globally now use social networks to engage, connect, and inform existing customers it's a balancing act with traditional media that leads to success. ... >>

BizReport | Blogs & Content archives June 13, 2011

Facebook tool allows email collection from Pages

Recent research suggests that brands on Facebook are missing out on the opportunity to collect email addresses from their Page fans. New technology developed by a partnership between Vitrue and MailChimp makes email collection via the social network easy.... >>

BizReport | Social Marketing June 08, 2011

Silverpop: Marketers missing opportunity to grow email database via Facebook Page

Brands on Facebook are missing out on the opportunity to grow their email database because they are not providing an opt-in mechanism on their Pages, according to a new survey from email marketing firm Silverpop. ... >>

BizReport | Social Marketing June 07, 2011

1 in 5 luxury brands on Facebook ban Wall posts

Some luxury brands in the social sphere still don't appear to 'get' social media. According to new analysis of luxury brands on Facebook, one in five continue to prevent their Fans from posting or commenting on their Page Walls. ... >>

BizReport | Social Marketing June 07, 2011

ShareThis release stacks of stats on sharing

New research from ShareThis, conducted by StarCom MediaVest Group and Rubicom Partners, shows that while Facebook accounts for the most shared content online, Twitter links are the most clicked on. ... >>

BizReport | Social Marketing June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%.... >>

BizReport | Social Marketing May 26, 2011

53% of youngsters would give up sense of smell to stay connected

The importance of technology to today's youth, and how it defines and motivates them, has been revealed in a new study from McCann Worldgroup.... >>

BizReport | Social Marketing May 25, 2011

Pharmaceuticals lose whitelisting ability on Facebook

A recent policy change has left pharmaceutical companies with a Facebook presence with no option but to allow comments on their Pages. ... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Social Marketing May 12, 2011

Facebook enables tagging of brands in user photos

Thanks to a new feature on Facebook brands that have embraced the social network could get a whole lot more exposure by being tagged in users' photographs. ... >>

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