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BizReport | Social Marketing June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%.... >>

BizReport | Social Marketing May 26, 2011

53% of youngsters would give up sense of smell to stay connected

The importance of technology to today's youth, and how it defines and motivates them, has been revealed in a new study from McCann Worldgroup.... >>

BizReport | Social Marketing May 25, 2011

Pharmaceuticals lose whitelisting ability on Facebook

A recent policy change has left pharmaceutical companies with a Facebook presence with no option but to allow comments on their Pages. ... >>

BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Social Marketing May 12, 2011

Facebook enables tagging of brands in user photos

Thanks to a new feature on Facebook brands that have embraced the social network could get a whole lot more exposure by being tagged in users' photographs. ... >>

BizReport | Social Marketing May 12, 2011

Zynga hopes social users go Gaga over new game

Lady Gaga, the outrageously popular pop artist, is to get her own social game, courtesy of Zynga, developers of the equally popular but not as outrageous FarmVille and many other titles on social networks such as Facebook. ... >>

BizReport | Social Marketing May 11, 2011

Brand advocates motivated by altruism

Social networking company BzzAgent has just released a study on the actions, motivations and influence of brand advocates that shows they not only enjoy what they do but want as many people as possible to hear their message.... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Social Marketing April 20, 2011

Facebook invites marketers and agencies to the Studio

Need a little inspiration to kick-start a Facebook marketing campaign? Then Facebook has the destination for you - Facebook Studio.... >>

BizReport | Social Marketing April 11, 2011

UK firms fail to respond to consumers via social media

When a customer asks a question via social media, what do businesses in the UK do? According to new research from Internet consultants and tech firm Auros, there's a high probability that query will go unanswered.... >>

BizReport | Social Marketing April 08, 2011

Want to know what and when to post on your Facebook Page?

Ever wondered when to post on Facebook Pages and what gets the most attention? A new study by Buddy Media points the way to better consumer engagement on Facebook Pages by revealing when and what to post.... >>

BizReport | Search Marketing March 31, 2011

Google's +1 feature could increase AdWords CTRs

Google has taken its search engine results to a new social level with the launch of a new feature that will allow signed-up users to recommend content and even ads. ... >>

BizReport | Social Marketing March 30, 2011

Over half the population of US on Facebook

America joins the UK in having half of its population on Facebook, according to new figures released by Arbitron Inc. and Edison Research.... >>

BizReport | Social Marketing March 09, 2011

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers - Social TV. ... >>

BizReport | Social Marketing February 21, 2011

1 Facebook 'Share' = 7 Twitter 'Follows'

Ever wondered how much a Facebook 'Share' or a Twitter 'Follow' is worth in revenue to you? Daily deals platform ChompOn puts a value on social actions. ... >>

BizReport | Advertising February 21, 2011

Facebook's new LGBT relationship indicators not in ad tool

Facebook has added new relationship indicators that will please its LGBT users, but advertisers won't be able to target ads based on these new options. ... >>

BizReport | Social Marketing February 18, 2011

Time spent with socnets up Down Under

They're a social bunch, Aussies. That goes for when they're online, too, as a recent State of the Internet in Australia report from comScore illustrates. ... >>

BizReport | Internet February 16, 2011

Social games are anything but social, claims game designer

A gaming expert has slammed "social games" such as Farmville, Mafia Wars, and CityVille as time-sucking, evil distractions that giving nothing back to the player.... >>

BizReport | Blogs & Content February 11, 2011

SiteKreator: Facebook integration swells website traffic 400% more than paid search

A new website usage study from SiteKreator serves to reiterate that when it comes to developing and maintaining a website the "build it and they will come" adage doesn't apply - it takes a bit more effort. ... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Advertising January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Social Marketing January 10, 2011

Savvy marketers check out social gaming

It's not all about status updates and photo uploads on Facebook. For many users it's their main gaming environment, too. Econsultancy's new social gaming report found the vast majority of those that play social games, do so on Facebook, and... >>

BizReport | Social Marketing December 08, 2010

Pssst... your Followers and Friends want something

More research is out that confirms what most marketers involved in social media already know - consumers that follow and friend brands want to be rewarded for their attention.... >>

BizReport | Social Marketing November 15, 2010

Is Facebook about to take on email giants Gmail and Hotmail?

The Internet is awash with stories that social networking giant Facebook is about to unveil some major changes to its messaging system that could see it challenge current big web email services.... >>

BizReport | Loyalty Marketing November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the... >>

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