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BizReport | Social Marketing May 11, 2011

Brand advocates motivated by altruism

Social networking company BzzAgent has just released a study on the actions, motivations and influence of brand advocates that shows they not only enjoy what they do but want as many people as possible to hear their message.... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Social Marketing April 20, 2011

Facebook invites marketers and agencies to the Studio

Need a little inspiration to kick-start a Facebook marketing campaign? Then Facebook has the destination for you - Facebook Studio.... >>

BizReport | Social Marketing April 11, 2011

UK firms fail to respond to consumers via social media

When a customer asks a question via social media, what do businesses in the UK do? According to new research from Internet consultants and tech firm Auros, there's a high probability that query will go unanswered.... >>

BizReport | Social Marketing April 08, 2011

Want to know what and when to post on your Facebook Page?

Ever wondered when to post on Facebook Pages and what gets the most attention? A new study by Buddy Media points the way to better consumer engagement on Facebook Pages by revealing when and what to post.... >>

BizReport | Search Marketing March 31, 2011

Google's +1 feature could increase AdWords CTRs

Google has taken its search engine results to a new social level with the launch of a new feature that will allow signed-up users to recommend content and even ads. ... >>

BizReport | Social Marketing March 30, 2011

Over half the population of US on Facebook

America joins the UK in having half of its population on Facebook, according to new figures released by Arbitron Inc. and Edison Research.... >>

BizReport | Social Marketing March 09, 2011

72% of British youth discuss TV shows via mobile while viewing

TV networks and advertisers who have previously struggled to keep the attention of younger viewers may now have an answer to their prayers - Social TV. ... >>

BizReport | Social Marketing February 21, 2011

1 Facebook 'Share' = 7 Twitter 'Follows'

Ever wondered how much a Facebook 'Share' or a Twitter 'Follow' is worth in revenue to you? Daily deals platform ChompOn puts a value on social actions. ... >>

BizReport | Advertising February 21, 2011

Facebook's new LGBT relationship indicators not in ad tool

Facebook has added new relationship indicators that will please its LGBT users, but advertisers won't be able to target ads based on these new options. ... >>

BizReport | Social Marketing February 18, 2011

Time spent with socnets up Down Under

They're a social bunch, Aussies. That goes for when they're online, too, as a recent State of the Internet in Australia report from comScore illustrates. ... >>

BizReport | Internet February 16, 2011

Social games are anything but social, claims game designer

A gaming expert has slammed "social games" such as Farmville, Mafia Wars, and CityVille as time-sucking, evil distractions that giving nothing back to the player.... >>

BizReport | Blogs & Content February 11, 2011

SiteKreator: Facebook integration swells website traffic 400% more than paid search

A new website usage study from SiteKreator serves to reiterate that when it comes to developing and maintaining a website the "build it and they will come" adage doesn't apply - it takes a bit more effort. ... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Advertising January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Social Marketing January 10, 2011

Savvy marketers check out social gaming

It's not all about status updates and photo uploads on Facebook. For many users it's their main gaming environment, too. Econsultancy's new social gaming report found the vast majority of those that play social games, do so on Facebook, and... >>

BizReport | Social Marketing December 08, 2010

Pssst... your Followers and Friends want something

More research is out that confirms what most marketers involved in social media already know - consumers that follow and friend brands want to be rewarded for their attention.... >>

BizReport | Social Marketing November 15, 2010

Is Facebook about to take on email giants Gmail and Hotmail?

The Internet is awash with stories that social networking giant Facebook is about to unveil some major changes to its messaging system that could see it challenge current big web email services.... >>

BizReport | Loyalty Marketing November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the... >>

BizReport | Advertising November 08, 2010

Facebook serves quarter of all U.S. display ads

Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore.... >>

BizReport | Social Marketing November 03, 2010

Giving gifts goes social

Facebook and eBay have both rolled out new social gift-giving features this week that bring social users together to make purchasing and giving more convenient.... >>

BizReport | Social Marketing November 02, 2010

Survey: SMBs embrace social but neglect websites

Free or low-cost social media tools are central to the marketing activity of small companies with limited budgets, according to new research from Zoomerang, but SMBs still have some catching up to do when it comes to developing websites. ... >>

BizReport | Social Marketing October 14, 2010

New Facebook stats released - engagement rising

Far from suffering Facebook fatigue, it seems users are instead engaging more with the social networking behemoth, according to new figures from the official Facebook stats page. ... >>

BizReport | Social Marketing October 12, 2010

Study: 36% of fans disengaging with brands on Facebook

Brands may be relishing their success with social networks, but if they fail to sustain interest through quality content and value to consumers they may find themselves in a very lonely space.... >>

BizReport | Social Marketing October 11, 2010

Parents rate socnet's privacy levels "negative"

Parents aren't happy with the job that social networks are doing to protect their children online, according to a new poll from Common Sense Media.... >>

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