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BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Social Marketing December 13, 2011

CMOs aren't in tune with what consumers want from social media

A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want. ... >>

BizReport | Social Marketing December 08, 2011

Big Facebook change for small country

I may live in one of the newest, smallest and most remote countries in the world but today us New Zealanders have been a starting point for a big change. Here in Godzone we've been chosen to be the first... >>

BizReport | Law & Regulation October 19, 2011

Fellowes reports 4 million British identity theft victims

Last week a British Cabinet Office minister, Oliver Letwin, was discovered to have recklessly disposed of important government papers in a park trash can. This week it is National Identity Fraud Prevention Week in the UK. Perhaps government officials could... >>

BizReport | Advertising archives October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Social Marketing October 12, 2011

IBM: Marketers suffering data overload

Today's marketers have more consumer data at their disposal than they can cope with, according to a new study by IBM, yet the vast majority of it goes unanalyzed and unused. ... >>

BizReport | Social Marketing October 10, 2011

Socialbakers: Burberry UK's biggest brand on Facebook

Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion.... >>

BizReport | Social Marketing October 10, 2011

LinkedIn launches Company Status Updates

LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network.... >>

BizReport | Internet October 04, 2011

Study reveals differences between online lives of Chinese and US teens

A new study by Stanford University delves into differences between the digital lives of high-schoolers from America and China and suggests the emergence among teen netizens of a new "digital tribe".... >>

BizReport | Social Marketing October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Advertising archives September 27, 2011

Facebook giving free advertising to small businesses

A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing September 23, 2011

Facebook boasts 350 million active mobile users

It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>

BizReport | Advertising archives September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Ecommerce archives August 29, 2011

Facebook ditches Daily Deals

After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people... >>

BizReport | Social Marketing August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>

BizReport | Advertising archives August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Social Marketing August 19, 2011

Bime: Students taking over Google+

Reports have been following the number of people signing up to Google+, but who are they and what do they do for a living? Data analysis company Bime has released an infographic illustrating a snapshot of who is using the... >>

BizReport | Advertising archives August 17, 2011

Survey: More UK advertisers to experiment with Facebook ads

New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. ... >>

BizReport | Advertising archives August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>

BizReport | Social Marketing August 15, 2011

'Photo envy' prompts Facebook users to book vacations

Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

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