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Today's marketers have more consumer data at their disposal than they can cope with, according to a new study by IBM, yet the vast majority of it goes unanalyzed and unused. ... >>
Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion.... >>
LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network.... >>
A new study by Stanford University delves into differences between the digital lives of high-schoolers from America and China and suggests the emergence among teen netizens of a new "digital tribe".... >>
More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>
Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>
A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>
Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>
It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>
It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>
There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>
More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>
After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people... >>
According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>
Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>
Reports have been following the number of people signing up to Google+, but who are they and what do they do for a living? Data analysis company Bime has released an infographic illustrating a snapshot of who is using the... >>
New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. ... >>
A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>
Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. ... >>
Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>
Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>
Just as Google+'s business offerings hit the headlines Facebook launches a new site to help small businesses get the best from its social space. ... >>
Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>
Have you claimed your Place on Facebook yet? Many local business owners haven't which is why Facebook has started asking users who stumble across unclaimed Places Pages "Do you know the owner?"... >>
Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>
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