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BizReport | Social Marketing January 26, 2012

Pinterest: What is it and who is using it?

Who would have thought that selecting images from the Internet and pinning them on boards for all to see and share would become so popular? But it has, thanks to the image-based social network called Pinterest. But who uses it?... >>

BizReport | Social Marketing January 23, 2012

The White House joins over 90 million Google+ users

Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page.... >>

BizReport | Social Marketing January 20, 2012

75% of marketers to up social media spend in 2012

When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.... >>

BizReport | Advertising January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Social Marketing January 11, 2012

Facebook intro's Featured Stories embedded in users' Walls

Facebook has officially begun posting Featured Stories into users' news feeds for which advertisers have paid Facebook for the privilege. I've no doubt the whining will begin in earnest from users.... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Ecommerce December 20, 2011

Brits to spend $860 million during Christmas and Boxing Day

On Christmas Day, when the rush of prepping the food and wrapping gifts is over and you can kick back with family and friends, what will you be doing? According to a new forecast from the IMRG many Brits will... >>

BizReport | Search Marketing December 17, 2011

Search, not social, key to local business promotion

When looking for information about local businesses do you head to a social network to find the answers? If you do you're in the minority, according to new research from The Pew Internet and American Life Project. ... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Social Marketing December 13, 2011

CMOs aren't in tune with what consumers want from social media

A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want. ... >>

BizReport | Social Marketing December 08, 2011

Big Facebook change for small country

I may live in one of the newest, smallest and most remote countries in the world but today us New Zealanders have been a starting point for a big change. Here in Godzone we've been chosen to be the first... >>

BizReport | Law & Regulation October 19, 2011

Fellowes reports 4 million British identity theft victims

Last week a British Cabinet Office minister, Oliver Letwin, was discovered to have recklessly disposed of important government papers in a park trash can. This week it is National Identity Fraud Prevention Week in the UK. Perhaps government officials could... >>

BizReport | Advertising October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Social Marketing October 12, 2011

IBM: Marketers suffering data overload

Today's marketers have more consumer data at their disposal than they can cope with, according to a new study by IBM, yet the vast majority of it goes unanalyzed and unused. ... >>

BizReport | Social Marketing October 10, 2011

Socialbakers: Burberry UK's biggest brand on Facebook

Research by online analytics firm Socialbakers has revealed that British Facebook users have a sweet tooth and keep an eye on fashion.... >>

BizReport | Social Marketing October 10, 2011

LinkedIn launches Company Status Updates

LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network.... >>

BizReport | Internet October 04, 2011

Study reveals differences between online lives of Chinese and US teens

A new study by Stanford University delves into differences between the digital lives of high-schoolers from America and China and suggests the emergence among teen netizens of a new "digital tribe".... >>

BizReport | Social Marketing October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Advertising September 27, 2011

Facebook giving free advertising to small businesses

A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing September 23, 2011

Facebook boasts 350 million active mobile users

It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>

BizReport | Advertising September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

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