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BizReport | Social Marketing March 06, 2012

Research: World's top brands exhibit anti-social behavior on Facebook

The world's top brands may have a presence on social media sites such as Facebook but are they using it to converse with, or talk at, their Fans? The results of new research by consultants AT Kearney reveal over half... >>

BizReport | Advertising March 05, 2012

Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>

BizReport | Social Marketing March 05, 2012

Twitter feature allows age-restriction screening

Some brands that cater to exclusively adults need to make sure their audience is of the right age no matter where they are targeting them. A new Twitter feature for such brands has been launched to ensure Tweets are only... >>

BizReport | Social Marketing February 29, 2012

Survey reveals social TV's unexpected impact on live TV viewing

A recent survey by TV Guide Digital found an unexpected impact of social TV. Live television viewing has increased because of the potential for real-time spoilers to appear on social media sites.... >>

BizReport | Social Marketing February 28, 2012

Pew reveals rise in the awkward task of de-friending

Facebook users, once driven to collect friends, are now beginning to manage their accounts, and contacts, more efficiently, according to a new study from Pew. While de-friending is still seen as an awkward online moment women, it seems, are more... >>

BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Social Marketing February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. ... >>

BizReport | Social Marketing February 21, 2012

Virtual pinboard social network releases 'nopin' tag code

Not every company wants its content paraded on Pinterest and so the virtual pinboard social media site has released code to prevent the practice.... >>

BizReport | Social Marketing February 21, 2012

F-commerce = Fail?

Businesses have flocked to Facebook, boosted by the social network's mammoth membership numbers, but lately a few stores have been pulling down the shutters and shutting up shop. Has Facebook failed with f-commerce before it really got started?... >>

BizReport | Advertising February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social... >>

BizReport | Social Marketing February 15, 2012

Two-thirds of Google+ users are men

Website-Monitoring.com has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. ... >>

BizReport | Mobile Marketing February 13, 2012

LinkedIn plans to introduce mobile ads

As talk of Facebook mobile ads continues another social network has revealed plans to introduce such ads in the future. ... >>

BizReport | Social Marketing February 01, 2012

Pinterest drives almost as much traffic as Twitter, Google

The image-based social network is driving referral traffic to websites and blogs at an incredible rate of knots, ranking above the likes of Google+ and YouTube, according to new statistics from social firm Shareaholic. ... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Social Marketing January 26, 2012

Pinterest: What is it and who is using it?

Who would have thought that selecting images from the Internet and pinning them on boards for all to see and share would become so popular? But it has, thanks to the image-based social network called Pinterest. But who uses it?... >>

BizReport | Social Marketing January 23, 2012

The White House joins over 90 million Google+ users

Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page.... >>

BizReport | Social Marketing January 20, 2012

75% of marketers to up social media spend in 2012

When social marketing company Wildfire Interactive surveyed 700 marketers across the globe 97% said that social media was of benefit to their business and many intend to increase spending on the channel over the coming year.... >>

BizReport | Advertising January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Social Marketing January 11, 2012

Facebook intro's Featured Stories embedded in users' Walls

Facebook has officially begun posting Featured Stories into users' news feeds for which advertisers have paid Facebook for the privilege. I've no doubt the whining will begin in earnest from users.... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Ecommerce December 20, 2011

Brits to spend $860 million during Christmas and Boxing Day

On Christmas Day, when the rush of prepping the food and wrapping gifts is over and you can kick back with family and friends, what will you be doing? According to a new forecast from the IMRG many Brits will... >>

BizReport | Search Marketing December 17, 2011

Search, not social, key to local business promotion

When looking for information about local businesses do you head to a social network to find the answers? If you do you're in the minority, according to new research from The Pew Internet and American Life Project. ... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Social Marketing December 13, 2011

CMOs aren't in tune with what consumers want from social media

A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want. ... >>

BizReport | Social Marketing December 08, 2011

Big Facebook change for small country

I may live in one of the newest, smallest and most remote countries in the world but today us New Zealanders have been a starting point for a big change. Here in Godzone we've been chosen to be the first... >>

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