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BizReport | Social Marketing October 03, 2011

Facebook launches Premium Ad product and expands insights

More tools and insights have been made available to brand marketers on Facebook including a Premium Ad product and further expansions to its insights and measurement metrics. ... >>

BizReport | Social Marketing October 03, 2011

RockYou reveals four social gamer personality types

Not all social gamers have the same attitude towards gameplay and in-game spending. Game publisher RockYou and research firm Interpret surveyed social gamers and have drawn up a list of four personality types.... >>

BizReport | Advertising September 27, 2011

Facebook giving free advertising to small businesses

A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>

BizReport | Internet September 26, 2011

Brands largely ignoring in-game ad opportunities

Britain is a country united by digital gaming, according to a new study from the Internet Advertising Bureau, with over two-thirds of people from tweens to pensioners regularly playing a game on an IP-connected device.... >>

BizReport | Social Marketing September 23, 2011

Facebook boasts 350 million active mobile users

It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>

BizReport | Advertising September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Ecommerce August 29, 2011

Facebook ditches Daily Deals

After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people... >>

BizReport | Social Marketing August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>

BizReport | Advertising August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Social Marketing August 19, 2011

Bime: Students taking over Google+

Reports have been following the number of people signing up to Google+, but who are they and what do they do for a living? Data analysis company Bime has released an infographic illustrating a snapshot of who is using the... >>

BizReport | Advertising August 17, 2011

Survey: More UK advertisers to experiment with Facebook ads

New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. ... >>

BizReport | Advertising August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>

BizReport | Social Marketing August 15, 2011

'Photo envy' prompts Facebook users to book vacations

Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Social Marketing July 28, 2011

Facebook launches how-to Page for small businesses

Just as Google+'s business offerings hit the headlines Facebook launches a new site to help small businesses get the best from its social space. ... >>

BizReport | Social Marketing July 27, 2011

Why teens don't 'Like' brands on Facebook

Teens are giving brands on Facebook the cold shoulder, according to a new ethnographic study from digital agency Amaze, but it's not that they don't want to engage, it's just brands haven't approached them in the right way. ... >>

BizReport | Social Marketing July 22, 2011

Many Places remain unclaimed on Facebook

Have you claimed your Place on Facebook yet? Many local business owners haven't which is why Facebook has started asking users who stumble across unclaimed Places Pages "Do you know the owner?"... >>

BizReport | Advertising July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Social Marketing July 14, 2011

Facebook reveals best practices for journalist Pages

New research from Facebook delves into what types of posts on journalist Facebook Pages attract the most attention and feedback. ... >>

BizReport | Social Marketing July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. ... >>

BizReport | Social Marketing July 08, 2011

Privacy concerns hinder Facebook commerce

More research points to security and privacy concerns being the main reasons behind the slow adoption of shopping on social networks. ... >>

BizReport | Social Marketing July 08, 2011

2011 social gaming revenues to exceed $1billion

A new forecast from eMarketer reveals US social gaming revenues could reach a new revenue milestone by the end of this year. ... >>

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