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BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Ecommerce June 18, 2012

Pinterest appeals to Latin American Internet users

Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold. ... >>

BizReport | Mobile Marketing June 18, 2012

Mobile call app could net Facebook $800 million a year in revenue

Facebook needs to up its mobile game, and mobile VoIP firm Rebtel thinks they know exactly how this can be achieved with a mobile call app. ... >>

BizReport | Social Marketing June 13, 2012

comScore research reveals effectiveness of Facebook ads

To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>

BizReport | Mobile Marketing June 12, 2012

3 in 4 mobile web surfers pay attention to ads

Mobile ads are grabbing the attention of consumers, according to a new survey by Prosper Mobile Insights. Almost three-quarters of respondents said they pay full attention to ads while surfing the mobile web. ... >>

BizReport | Social Marketing June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>

BizReport | Social Marketing May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>

BizReport | Social Marketing May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>

BizReport | Social Marketing May 15, 2012

As IPO looms poll reveals undercurrent of user mistrust of Facebook

It's this week's hot topic - Facebook's IPO. But amidst the financial fan-fare lies an undercurrent of mistrust among users, according to a new poll just released by AP-CNBC. ... >>

BizReport | Social Marketing May 14, 2012

Facebook tests 'pay to highlight' feature for status updates

A new "feature" being tested on Facebook has people wondering whether the service will, as the social network has always promised, remain free for users. ... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Social Marketing May 03, 2012

Images on social image sharing sites prompt 32% to purchase

In the first in a series of Consumer Pulses on social image sharing and online shopping, Bizrate Insights reveals that almost a third of image sharing site users have made a purchase after spotting an image they like.... >>

BizReport | Social Marketing May 02, 2012

Companies highly engaged in social report 4X ROI of those that aren't

Companies that have an extensive social media presence report ROIs more than four times that of companies with little or no social media activity, according to a survey of senior executives in the US by management and digital consulting firm... >>

BizReport | Social Marketing May 01, 2012

BREAKING: Facebook promotes organ donation - friends saving lives

Mark this one up as "I didn't see that coming". While rumours spread that Facebook was to announce something along the lines of "saving life", who would have thought they would be getting into the organ donation game. ... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

BizReport | Social Marketing April 27, 2012

Facebook profits drop ahead of IPO

As Facebook prepares for an initial public offering in May, news is out that the social network has reported its first profit decrease in at least two years, despite a rise in revenues. Some believe the IPO timing is disastrous,... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Law & Regulation April 16, 2012

Pinterest easiest socnet to spam, says spammer

Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>

BizReport | Social Marketing April 10, 2012

Interest in Pinterest makes it 3rd most popular socnet in US

Are you using Pinterest in your social media mix? A recent report from Experian reveals the photo-sharing social network is now the third most popular in the U.S.... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Advertising March 26, 2012

The cost of being the last thing Facebook users see

Facebook's new log-out ads have been lauded for their use of previously dead ad space, but what is it worth to be last thing the social network users see before checking out. ... >>

BizReport | Social Marketing March 19, 2012

Facebook doubles Japanese users to 10 million in 6 months

Facebook could well dethrone Japan's current king of social networks, Mixi, as the number of active Fans in the country hits 10 million.... >>

BizReport | Internet March 15, 2012

Study reveals less deception in LinkedIn resumes

Businesses looking to recruit new staff can have more faith in the legitimacy of resumes presented on LinkedIn accounts than traditional offline or private formats, according to a new study from Cornell University.... >>

BizReport | Social Marketing March 14, 2012

Millions of brands switch Pages to Facebook's new Timeline format

Facebook makes a change to the social network and, as usual, many push against it. However, in the case of the new Timeline format for Pages, it seems many are happy to jump onboard.... >>

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