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BizReport | Advertising July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Social Marketing July 27, 2012

Mobile key to Facebook's future growth

Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot.... >>

BizReport | Social Marketing July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Viral Marketing July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Ecommerce June 18, 2012

Pinterest appeals to Latin American Internet users

Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold. ... >>

BizReport | Mobile Marketing June 18, 2012

Mobile call app could net Facebook $800 million a year in revenue

Facebook needs to up its mobile game, and mobile VoIP firm Rebtel thinks they know exactly how this can be achieved with a mobile call app. ... >>

BizReport | Social Marketing June 13, 2012

comScore research reveals effectiveness of Facebook ads

To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>

BizReport | Mobile Marketing June 12, 2012

3 in 4 mobile web surfers pay attention to ads

Mobile ads are grabbing the attention of consumers, according to a new survey by Prosper Mobile Insights. Almost three-quarters of respondents said they pay full attention to ads while surfing the mobile web. ... >>

BizReport | Social Marketing June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>

BizReport | Social Marketing May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>

BizReport | Social Marketing May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>

BizReport | Social Marketing May 15, 2012

As IPO looms poll reveals undercurrent of user mistrust of Facebook

It's this week's hot topic - Facebook's IPO. But amidst the financial fan-fare lies an undercurrent of mistrust among users, according to a new poll just released by AP-CNBC. ... >>

BizReport | Social Marketing May 14, 2012

Facebook tests 'pay to highlight' feature for status updates

A new "feature" being tested on Facebook has people wondering whether the service will, as the social network has always promised, remain free for users. ... >>

BizReport | Social Marketing May 14, 2012

Social gaming growth slows, women playing less

A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women.... >>

BizReport | Social Marketing May 03, 2012

Images on social image sharing sites prompt 32% to purchase

In the first in a series of Consumer Pulses on social image sharing and online shopping, Bizrate Insights reveals that almost a third of image sharing site users have made a purchase after spotting an image they like.... >>

BizReport | Social Marketing May 02, 2012

Companies highly engaged in social report 4X ROI of those that aren't

Companies that have an extensive social media presence report ROIs more than four times that of companies with little or no social media activity, according to a survey of senior executives in the US by management and digital consulting firm... >>

BizReport | Social Marketing May 01, 2012

BREAKING: Facebook promotes organ donation - friends saving lives

Mark this one up as "I didn't see that coming". While rumours spread that Facebook was to announce something along the lines of "saving life", who would have thought they would be getting into the organ donation game. ... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

BizReport | Social Marketing April 27, 2012

Facebook profits drop ahead of IPO

As Facebook prepares for an initial public offering in May, news is out that the social network has reported its first profit decrease in at least two years, despite a rise in revenues. Some believe the IPO timing is disastrous,... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

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