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BizReport | Advertising December 16, 2012

Kenshoo data shows engagement with Facebook Ads up

A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>

BizReport | November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>

BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

BizReport | November 02, 2012

Facebook swapping free Wifi routers for check-ins

Facebook is trialing a new WiFi hotspot service for some local businesses that provides a router allowing customers to browse the Internet free of charge if they check-in on Facebook.... >>

BizReport | November 01, 2012

Anonymous sources suggest Facebook has plans to take on Craigslist

Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | October 25, 2012

Facebook shares rise after positive mobile ad revenue report

It's been a tough year for Facebook after a disappointing IPO and second quarter results. But things are looking up for the social network after the latest mobile ad revenue figures were revealed earlier this week.... >>

BizReport | October 24, 2012

LinkedIn adds video ads

Last week, LinkedIn revealed its new profile design and layout and this week the social network for businesses and professionals is rolling out video advertising on the site. ... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | October 18, 2012

Time spent 'using the Internet' falls to pre-2010 levels. Or has it?

Consumers are spending less time online today than they did in 2010, according to new figures released by Forrester Research. How can this be?... >>

BizReport | Ecommerce September 28, 2012

Facebook launches gift-giving service for online and mobile users

Many believe that e-commerce on social networks is a non-starter, but Facebook appears to have faith that it could gain traction as it launches a new gift-giving service.... >>

BizReport | Ecommerce September 26, 2012

Forrester: Facebook will never be a direct sales channel

Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>

BizReport | Ecommerce September 24, 2012

Walmart's local store Facebook Page network a flop?

Almost a year ago, Walmart announced the launch of thousands of local store Facebook Pages to enhance local interaction. Recent research by social analytics provider Recommend.ly has found that this tactic has not yet paid off for the retail giant.... >>

BizReport | Mobile Marketing September 10, 2012

Twitter mobile revenues exceed Facebook's - but not for long

A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>

BizReport | Social Marketing September 03, 2012

Updated integrity system detects and deletes fake Facebook Likes

Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

BizReport | Law & Regulation August 02, 2012

Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report

Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012. ... >>

BizReport | Social Marketing August 02, 2012

Pinterest gnawing away at time spent on other social media sites

Recent research from Compete discovered a 3% decrease in time spent by consumers on Facebook during June. The culprit, they say, is Pinterest. ... >>

BizReport | Advertising July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Social Marketing July 27, 2012

Mobile key to Facebook's future growth

Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot.... >>

BizReport | Social Marketing July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Viral Marketing July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

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