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BizReport | Social Marketing January 21, 2013

22% of youngsters fake online personal details

People are not always who they appear to be and nowhere is that truer than among savvy youngsters on social media, according to a new survey from consumer research specialists Intersperience. ... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Social Marketing January 17, 2013

The Facebook phone is here and it's already in your pocket

As the Internet fizzes with news of Facebook's Graph Search, the social network has slipped in another new feature which, while hotly anticipated for some time, hasn't materialized in quite the format expected.... >>

BizReport | Social Marketing January 17, 2013

Might General Motors take Facebook for another spin?

General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook.... >>

BizReport | Social Marketing January 15, 2013

Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds

An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds. ... >>

BizReport | Social Marketing January 14, 2013

Survey: Teens use Tumblr more than Facebook

Teenagers, and investors alike, have been showing great interest in Tumblr. Recent research has revealed that social network and blogging platform is now used more than Facebook among young adults.... >>

BizReport | Social Marketing January 14, 2013

LinkedIn boasts 200 million members from over 200 countries

Since 2011, LinkedIn has doubled its membership and now boasts more members than the populations of the UK, France, and Italy combined. Check out these stats about the largest online networking platform for professionals. ... >>

BizReport | Mobile Marketing January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue... >>

BizReport | Advertising December 16, 2012

Kenshoo data shows engagement with Facebook Ads up

A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>

BizReport | November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>

BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

BizReport | November 02, 2012

Facebook swapping free Wifi routers for check-ins

Facebook is trialing a new WiFi hotspot service for some local businesses that provides a router allowing customers to browse the Internet free of charge if they check-in on Facebook.... >>

BizReport | November 01, 2012

Anonymous sources suggest Facebook has plans to take on Craigslist

Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | October 25, 2012

Facebook shares rise after positive mobile ad revenue report

It's been a tough year for Facebook after a disappointing IPO and second quarter results. But things are looking up for the social network after the latest mobile ad revenue figures were revealed earlier this week.... >>

BizReport | October 24, 2012

LinkedIn adds video ads

Last week, LinkedIn revealed its new profile design and layout and this week the social network for businesses and professionals is rolling out video advertising on the site. ... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | October 18, 2012

Time spent 'using the Internet' falls to pre-2010 levels. Or has it?

Consumers are spending less time online today than they did in 2010, according to new figures released by Forrester Research. How can this be?... >>

BizReport | Ecommerce September 28, 2012

Facebook launches gift-giving service for online and mobile users

Many believe that e-commerce on social networks is a non-starter, but Facebook appears to have faith that it could gain traction as it launches a new gift-giving service.... >>

BizReport | Ecommerce September 26, 2012

Forrester: Facebook will never be a direct sales channel

Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>

BizReport | Ecommerce September 24, 2012

Walmart's local store Facebook Page network a flop?

Almost a year ago, Walmart announced the launch of thousands of local store Facebook Pages to enhance local interaction. Recent research by social analytics provider Recommend.ly has found that this tactic has not yet paid off for the retail giant.... >>

BizReport | Mobile Marketing September 10, 2012

Twitter mobile revenues exceed Facebook's - but not for long

A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>

BizReport | Social Marketing September 03, 2012

Updated integrity system detects and deletes fake Facebook Likes

Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

BizReport | Law & Regulation August 02, 2012

Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report

Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012. ... >>

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