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BizReport | Social Marketing August 28, 2013

Facebook removes requirement for third-party apps in promotions

Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>

BizReport | Advertising August 26, 2013

Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. ... >>

BizReport | Social Marketing August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. ... >>

BizReport | Social Marketing August 21, 2013

LinkedIn gives high school students access to University profiles

As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates. ... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Advertising August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Mobile Marketing August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service... >>

BizReport | Social Marketing August 05, 2013

The Twitterfication of Facebook continues

First hashtags, now embedded status updates - the social network is becoming more and more like the micro-blogging platform.... >>

BizReport | Advertising July 26, 2013

LinkedIn launches Sponsored Updates for newsfeeds

Marketers looking to get their LinkedIn announcements into the newsfeeds of those who aren't followers now have the opportunity to do so with the introduction of Sponsored Updates.... >>

BizReport | Social Marketing July 19, 2013

Facebook dominates social logins, but Google+ gaining ground

No surprises for guessing which social network's login is the most popular. A recent study by Facebook Preferred Marketing Developer Gigya put the social media behemoth way ahead of the competition.... >>

BizReport | Social Marketing June 24, 2013

Digital North: Canadians respond to marketing Tweets

Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>

BizReport | Social Marketing June 21, 2013

Social sharing on Google+ to overtake Facebook within 3 years

Analysis of social sharing on two of the biggest social media sites reveals that Google+ could surpass Facebook in social media content shares in just under three years time. ... >>

BizReport | Social Marketing June 20, 2013

Amazon facilitates social gifting on Facebook

This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. ... >>

BizReport | Advertising June 07, 2013

Facebook reduces complexity, not control, for advertisers

In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>

BizReport | Advertising June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>

BizReport | Social Marketing June 05, 2013

Women head online to vent frustrations with customer service

Customer service underpins a successful company, building loyal and repeat customers but, when customer service is not as expected by consumers, you can guarantee they'll tell anyone that will listen. ... >>

BizReport | Social Marketing May 22, 2013

Drama, inane ramblings and parents turn teens off Facebook

A new study suggests that today, many teens only maintain a Facebook profile as a placeholder and instead express themselves on the likes of Twitter and Instagram. It appears that too much 'drama' and snooping parents are putting youngsters off... >>

BizReport | Social Marketing April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>

BizReport | Social Marketing April 15, 2013

Twitter use migrating to mobile

It's quick and it's social, so it's little surprise that Twitter users are ditching the desktop and migrating to mobile to Tweet. ... >>

BizReport | Social Marketing February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>

BizReport | Social Marketing February 07, 2013

61% of Facebook users have taken a break from the network, have you?

Almost two-thirds of American adults have taken a break from using Facebook at some point or another, according to new research from the Pew Research Center's Internet & American Life Project, and more than a third of younger users intend... >>

BizReport | Advertising February 05, 2013

AdChoices logo comes to Facebook

In response to pressure from the ad industry, Facebook will soon introduce the Digital Advertising Alliance's "AdChoices" logo to ads served through Facebook Exchange.... >>

BizReport | Social Marketing February 01, 2013

Facebook launches gift card that can't be used on Facebook

The latest 'new thing' on Facebook isn't really very new at all. In fact, it's a rehash of the everyday gift card but with a slightly more convoluted loading and redemption process. ... >>

BizReport | Social Marketing January 31, 2013

Google+ outstrips Twitter, YouTube to become second largest social network

Sometimes it feels like the entire population of the Internet is on Facebook and Twitter. Not quite. In fact, while the reigning social platform is, of course, Zuckerberg's baby, Twitter comes in only in fourth place in terms of monthly... >>

BizReport | Mobile Marketing January 31, 2013

Facebook: Mobile ad revenue jumps from zero to 23%

Facebook has marked another milestone. For the first time ever, the number of daily active users visiting Facebook via a mobile device has outstripped those checking on a desktop. ... >>

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