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BizReport | October 18, 2012
Facebook reveals the viral spread of Offers
If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>
BizReport | October 18, 2012
Time spent 'using the Internet' falls to pre-2010 levels. Or has it?
Consumers are spending less time online today than they did in 2010, according to new figures released by Forrester Research. How can this be?... >>
BizReport | Ecommerce September 28, 2012
Facebook launches gift-giving service for online and mobile users
Many believe that e-commerce on social networks is a non-starter, but Facebook appears to have faith that it could gain traction as it launches a new gift-giving service.... >>
BizReport | Ecommerce September 26, 2012
Forrester: Facebook will never be a direct sales channel
Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>
BizReport | Ecommerce September 24, 2012
Walmart's local store Facebook Page network a flop?
Almost a year ago, Walmart announced the launch of thousands of local store Facebook Pages to enhance local interaction. Recent research by social analytics provider Recommend.ly has found that this tactic has not yet paid off for the retail giant.... >>
BizReport | Mobile Marketing September 10, 2012
Twitter mobile revenues exceed Facebook's - but not for long
A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>
BizReport | Social Marketing September 03, 2012
Updated integrity system detects and deletes fake Facebook Likes
Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>
BizReport | Social Marketing August 29, 2012
Facebook Likes do little to increase referral traffic and trust
Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>
BizReport | Law & Regulation August 02, 2012
Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report
Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012. ... >>
BizReport | Social Marketing August 02, 2012
Pinterest gnawing away at time spent on other social media sites
Recent research from Compete discovered a 3% decrease in time spent by consumers on Facebook during June. The culprit, they say, is Pinterest. ... >>
BizReport | Advertising July 31, 2012
Are Facebook's mobile ads performing for brand marketers?
When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>
BizReport | Social Marketing July 27, 2012
Mobile key to Facebook's future growth
Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot.... >>
BizReport | Social Marketing July 26, 2012
Brand offers reposted by friends very likely to elicit response
Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>
BizReport | Advertising July 25, 2012
Facebook mobile ads CTR 13x that of desktop and cheaper
In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>
BizReport | Advertising July 19, 2012
Mobile and sponsored stories push up Facebook ad rates
Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>
BizReport | Viral Marketing July 13, 2012
Salesforce reveals blueprint for the perfect Facebook post
Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>
BizReport | Advertising July 04, 2012
33Across: Focus on Facebook vs. the rest of the Web
Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>
BizReport | Social Marketing June 22, 2012
Students display overriding dislike for marketing on Facebook
University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>
BizReport | Social Marketing June 19, 2012
Social media customer service lacks speed, attentiveness
Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>
BizReport | Ecommerce June 18, 2012
Pinterest appeals to Latin American Internet users
Consumer and business interest in Pinterest is growing at quite a pace, particularly in Latin America where fanbase numbers have increased by as much as eight-fold. ... >>
BizReport | Mobile Marketing June 18, 2012
Mobile call app could net Facebook $800 million a year in revenue
Facebook needs to up its mobile game, and mobile VoIP firm Rebtel thinks they know exactly how this can be achieved with a mobile call app. ... >>
BizReport | Social Marketing June 13, 2012
comScore research reveals effectiveness of Facebook ads
To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>
BizReport | Mobile Marketing June 12, 2012
3 in 4 mobile web surfers pay attention to ads
Mobile ads are grabbing the attention of consumers, according to a new survey by Prosper Mobile Insights. Almost three-quarters of respondents said they pay full attention to ads while surfing the mobile web. ... >>
BizReport | Social Marketing June 06, 2012
Facebook ads, comments ineffective at prompting purchases
A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>
BizReport | Social Marketing May 22, 2012
Interior design magazine tests print-to-Pinterest article
Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>
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