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BizReport | Search Marketing June 17, 2010

What's not to Like? Facebook button spreads

That little, blue "thumb up" icon is getting everywhere and just when you thought it couldn't possibly find somewhere else to pop up - it does. Today, Facebook's "Like" button gets a new location. ... >>

BizReport | Social Marketing June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they... >>

BizReport | Internet June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. ... >>

BizReport | Blogs & Content June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up.... >>

BizReport | Advertising June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. ... >>

BizReport | Social Marketing June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your... >>

BizReport | Ecommerce May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research... >>

BizReport | Social Marketing May 25, 2010

eMarketer: Socnet use will continue to grow

While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years.... >>

BizReport | Internet May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace.... >>

BizReport | Trends & Ideas May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. ... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Social Marketing March 30, 2010

Facebook plans to change fan wording

Soon, Facebook users will no longer "Become a Fan" of brands and services but instead will be forced to "Like" them instead, according to recent reports.... >>

BizReport | Search Marketing March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore.... >>

BizReport | Trends & Ideas February 16, 2010

Might socnets oust search in people's quest for news?

Traffic analysis company, Compete, has released figures that show Facebook to be a greater driver of traffic to entertainment and news portals than even search engine behemoth Google. Are the good old days of search being ousted by a reliance... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Social Marketing January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it?... >>

BizReport | Advertising November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>

BizReport | Social Marketing November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. ... >>

BizReport | Email Marketing September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be... >>

BizReport | Advertising September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. ... >>

BizReport | Social Marketing July 29, 2009

Forrester: Socnets more popular than IM and Internet radio

While all around it social networks come and go, Facebook continues to dominate the scene. A scene which, says Forrester Research, continues to attract Internet users while blogs and instant messaging channels stagnate.... >>

BizReport | Social Marketing May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers.... >>

BizReport | Social Marketing April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau.... >>

BizReport | Social Marketing March 30, 2009

Older demographics fastest-growing on Facebook

Facebook is now a hotbed of families and fogeys as older generations flood onto the social network, many forming private family groups with relatives and using family tree applications . ... >>

BizReport | Social Marketing March 10, 2009

Hitwise: Facebook driving traffic to websites

New traffic data from Hitwise found that, for some websites, Facebook is doing just a good a job as Google at referring traffic - in some cases it's performing better.... >>

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