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BizReport | Social Marketing October 11, 2010

Parents rate socnet's privacy levels "negative"

Parents aren't happy with the job that social networks are doing to protect their children online, according to a new poll from Common Sense Media.... >>

BizReport | Trends & Ideas archives October 07, 2010

AVG: Children have online presence before birth

While a baby is growing in the womb, its digital life is also developing, according to new research from Internet security firm, AVG, with almost a quarter of moms uploading images of their sonograms. ... >>

BizReport | Social Marketing September 23, 2010

TextualAds integrates SMS with Facebook fan pages

Recent research has found people want to respond to advertising via their mobile phones and that SMS messages are the preferred method. It makes sense, then, that Facebook users would also like to be communicated with via SMS - at... >>

BizReport | Social Marketing September 22, 2010

Facebook marketing: What to post, and when

Research has discovered the best days to send coupons and the best time to send emails but, until now, none has delved into what day and time is best to publish on Facebook and which formats work best.... >>

BizReport | Trends & Ideas archives September 16, 2010

Move over puppy, iPod most prized possession

What do you think is a social network user's most prized possession? Their car? Their pet? Perhaps their wedding ring? Nope. Social networkers are more attached to their gadgets than their other personal possessions.... >>

BizReport | Social Marketing September 14, 2010

Agencies not so social when it comes to new business development

Ad agencies are keen to promote the use of social media to clients but when it comes to using it for their own gain, such as finding new business, many can't find the time or budgets needed.... >>

BizReport | Advertising archives September 13, 2010

Facebook adds 'social context' ad metrics

Facebook advertisers are being given more insight into the effectiveness of their campaigns. The social network has introduced new metrics focusing on the "social context" of ads - that little snippet of text that shows which friends have "Liked" the... >>

BizReport | Internet September 01, 2010

Germany bans Facebook as employee screening tool

Many employers are using social networks to screen prospective recruits, but for firms in Germany, a country with some of the toughest privacy laws in the world, this is no longer an avenue they can go down. ... >>

BizReport | Social Marketing September 01, 2010

Facebook - coming to a store near you

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S. - starting with Target.... >>

BizReport | Social Marketing August 30, 2010

Friends, family and health issues lure elderly to Facebook

If online kids thought that having their parents hanging out on their social networks was embarrassing and limiting, then they're probably not too happy about their grandparents getting in on the act, too. New research has found a dramatic increase... >>

BizReport | Advertising archives August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

BizReport | Advertising archives August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

BizReport | Search Marketing August 11, 2010

Only 16% of brand Tweets are conversational

Instead of conversing with their Followers brands on Twitter continue to only "push" news and promotions. Worse still, some are automating this task. But isn't that what most consumers want?... >>

BizReport | Advertising archives August 04, 2010

New Facebook ads may display friend reviews, ratings

The folks over at AllFacebook have unearthed some interesting developments afoot in the Facebook advertising camp. A trial is currently underway of ads on Facebook that include the name of a friend who has reviewed the advertiser along with their... >>

BizReport | Internet August 03, 2010

NetApp: Brits divulge too much personal info via socnets

Brits seem more than happy to broadcast personal information across social networks, yet are reticent to share personal details with friends and colleagues, reveals a new survey from data storage specialists NetApp. ... >>

BizReport | Social Marketing July 28, 2010

Can Bebo bounce back?

Could Bebo be the answer for teens who are fed up with their parents and grandparents invading their space on Facebook and marketers who want to connect with the younger demographics? The new owners think so.... >>

BizReport | Social Marketing July 22, 2010

Where are Facebook deserters going? Not MySpace.

With all the talk of Facebook being deserted by users frustrated with privacy concerns or because their parents are now lurking on the social networks wings, where are they all going? It's certainly not Facebook's rival, MySpace, according to new... >>

BizReport | Loyalty Marketing July 21, 2010

Consumers want more social media interaction with companies

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies satisfy their needs.... >>

BizReport | Advertising archives July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are... >>

BizReport | Social Marketing July 19, 2010

Facebook celebrates users as half billion milestone announced

The Internet is buzzing with reports that Facebook will, later this week, announce they have reached a major milestone - half a billion users. To coincide with the achievement Facebook is set to unveil a new marketing campaign called "Facebook... >>

BizReport | Social Marketing July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Advertising archives July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds.... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

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