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BizReport | Advertising August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

BizReport | Advertising August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

BizReport | Search Marketing August 11, 2010

Only 16% of brand Tweets are conversational

Instead of conversing with their Followers brands on Twitter continue to only "push" news and promotions. Worse still, some are automating this task. But isn't that what most consumers want?... >>

BizReport | Advertising August 04, 2010

New Facebook ads may display friend reviews, ratings

The folks over at AllFacebook have unearthed some interesting developments afoot in the Facebook advertising camp. A trial is currently underway of ads on Facebook that include the name of a friend who has reviewed the advertiser along with their... >>

BizReport | Internet August 03, 2010

NetApp: Brits divulge too much personal info via socnets

Brits seem more than happy to broadcast personal information across social networks, yet are reticent to share personal details with friends and colleagues, reveals a new survey from data storage specialists NetApp. ... >>

BizReport | Social Marketing July 28, 2010

Can Bebo bounce back?

Could Bebo be the answer for teens who are fed up with their parents and grandparents invading their space on Facebook and marketers who want to connect with the younger demographics? The new owners think so.... >>

BizReport | Social Marketing July 22, 2010

Where are Facebook deserters going? Not MySpace.

With all the talk of Facebook being deserted by users frustrated with privacy concerns or because their parents are now lurking on the social networks wings, where are they all going? It's certainly not Facebook's rival, MySpace, according to new... >>

BizReport | Loyalty Marketing July 21, 2010

Consumers want more social media interaction with companies

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies satisfy their needs.... >>

BizReport | Advertising July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are... >>

BizReport | Social Marketing July 19, 2010

Facebook celebrates users as half billion milestone announced

The Internet is buzzing with reports that Facebook will, later this week, announce they have reached a major milestone - half a billion users. To coincide with the achievement Facebook is set to unveil a new marketing campaign called "Facebook... >>

BizReport | Social Marketing July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Advertising July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds.... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

BizReport | Email Marketing June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates.... >>

BizReport | Search Marketing June 17, 2010

What's not to Like? Facebook button spreads

That little, blue "thumb up" icon is getting everywhere and just when you thought it couldn't possibly find somewhere else to pop up - it does. Today, Facebook's "Like" button gets a new location. ... >>

BizReport | Social Marketing June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they... >>

BizReport | Internet June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. ... >>

BizReport | Blogs & Content June 14, 2010

TypePad: "Like" button boosts blog traffic 200%

Unsure whether to add Facebook's "Like" button to your blog? Perhaps recent observations from TypePad might help make your mind up.... >>

BizReport | Advertising June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. ... >>

BizReport | Social Marketing June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your... >>

BizReport | Ecommerce May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research... >>

BizReport | Social Marketing May 25, 2010

eMarketer: Socnet use will continue to grow

While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years.... >>

BizReport | Internet May 21, 2010

Employees unaware boss scrutinizing socnet profiles

A large number of U.K. employees are unaware that their superiors are viewing their social media profiles, which would explain why so many use the environment to criticize their boss and workplace.... >>

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