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BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

BizReport | Social Marketing April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets.... >>

BizReport | Social Marketing March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are.... >>

BizReport | Social Marketing March 07, 2014

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a... >>

BizReport | Social Marketing January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.... >>

BizReport | Social Marketing January 22, 2014

'Little evidence' youngsters shunning Facebook

Global research into the popularity of Facebook reveals that the social network is far from 'dead and buried' as suggested by an earlier article by Professor Daniel Miller of University College, London. Instead, it remains as popular and dominant as... >>

BizReport | Advertising January 08, 2014

Global rise in per-user social network ad spending

Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. ... >>

BizReport | Internet January 03, 2014

Facebook reports on financially successful 2013

In a few days time, Facebook will celebrate its 10 year anniversary. In the meantime the social network has revealed its latest revenue and profits for the final quarter of 2013.... >>

BizReport | Social Marketing December 19, 2013

Three-quarters of Facebook posts subject to 'self-censorship'

Around one in three Facebook posts are never seen by others due to 'self-censorship', according to new research from the social network. However, there is one entity that gets to see all you post - Facebook itself. ... >>

BizReport | Social Marketing December 17, 2013

Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. ... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Ecommerce December 05, 2013

We2 to connect NYC's retailers and consumers via 'social WiFi'

Retailers in New York are being encouraged to sign up for a new location-based "social WiFi" network that will connect consumers to more than 2,000 hotspots throughout commercial centers in the city.... >>

BizReport | Social Marketing October 22, 2013

Social media adds to stresses of new University students

It's an exciting but stressful time for millions of 18 year olds - heading off to study at University. However, today's students don't just stress about where they will live, how they will pay their bills or if they will... >>

BizReport | Advertising September 19, 2013

35% of US LinkedIn users in the market for a new car

Auto brand marketers have a new hunting ground - LinkedIn. New research from the social network for professionals has revealed a higher propensity for its members to be in the market for a new car than the US population in... >>

BizReport | Social Marketing September 09, 2013

Hashtags don't increase viral reach or engagement on Facebook

The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement.... >>

BizReport | Social Marketing August 28, 2013

Facebook removes requirement for third-party apps in promotions

Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>

BizReport | Advertising August 26, 2013

Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. ... >>

BizReport | Social Marketing August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. ... >>

BizReport | Social Marketing August 21, 2013

LinkedIn gives high school students access to University profiles

As of mid-September, LinkedIn is lowering the minimum age to create a profile, to allow high school students to engage with Universities and their graduates. ... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Advertising August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Mobile Marketing August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service... >>

BizReport | Social Marketing August 05, 2013

The Twitterfication of Facebook continues

First hashtags, now embedded status updates - the social network is becoming more and more like the micro-blogging platform.... >>

BizReport | Advertising July 26, 2013

LinkedIn launches Sponsored Updates for newsfeeds

Marketers looking to get their LinkedIn announcements into the newsfeeds of those who aren't followers now have the opportunity to do so with the introduction of Sponsored Updates.... >>

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