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BizReport | Social Marketing March 26, 2015

What did Facebook's inactive account purge do to fan counts?

Ryan Solutions has tracked the number of Facebook fans lost after the social network purged voluntarily deactivated and memorialized accounts from brands' fan counts. ... >>

BizReport | Social Marketing March 25, 2015

Twitter gets tough on trolls

Threatening, offensive and abusive Tweets may soon become a thing of the past thanks to a new 'quality filter' launched this week. ... >>

BizReport | Ecommerce March 23, 2015

Email customer service response times lengthen, Twitter improves

A new study from Eptica reveals that retailers' response time to answer Twitter queries has improved, but that email response times have lengthened by 8 hours. ... >>

BizReport | Mobile Marketing March 18, 2015

Payments coming soon to Facebook Messenger app

U.S. users of Facebook will soon be able to send money to those on their Friend List using the Messenger mobile app. ... >>

BizReport | Law & Regulation March 17, 2015

Financial firms must think before they Re-Tweet

Financial firms need to think twice before Re-Tweeting or republishing customer communications on social media or risk the wrath of the Financial Conduct Authority. ... >>

BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Advertising March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week.... >>

BizReport | Advertising March 10, 2015

Nielsen links Twitter TV activity with engagement levels

New research from Nielsen shows how advertisers can look to Twitter activity to identify television shows with highly engaged audiences.... >>

BizReport | Email Marketing March 09, 2015

Email not a dying channel for the young

If you think millennials would rather engage with retailers' offers and promotions via social media then, according to new research conducted by RapidCampaign, you might be wrong.... >>

BizReport | Social Marketing March 09, 2015

Study: Finance brands could make bank in social

Most of us think of social media as place to stay updated on friends and family or our favorite celebrities. But one new report goes farther, tying social media to finance, indicating financial brands with the right social strategy could... >>

BizReport | Advertising March 06, 2015

Image-based social networks up their ad game

Two image-based social media networks are vying for advertiser dollars with new ad products announced this week.... >>

BizReport | Ecommerce March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered.... >>

BizReport | Social Marketing March 03, 2015

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. ... >>

BizReport | Trends & Ideas February 26, 2015

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via... >>

BizReport | Social Marketing February 26, 2015

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter.... >>

BizReport | Social Marketing February 20, 2015

Facebook launches suicide-watch tool

Facebook has announced the launch of tools to provide more support and advice to those struggling with suicidal thoughts on the social network.... >>

BizReport | Social Marketing February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered.... >>

BizReport | Mobile Marketing February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and... >>

BizReport | Advertising February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. ... >>

BizReport | Advertising February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. ... >>

BizReport | Social Marketing February 11, 2015

Negativity towards social media grows in China

Despite more people in China using social media than ever before, the number who have a negative view of such platforms is growing, according to recent research from Kantar.... >>

BizReport | Internet January 28, 2015

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. ... >>

BizReport | Ecommerce January 23, 2015

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools.... >>

BizReport | Social Marketing January 22, 2015

Facebook dominates social sharing

The latest sharing behavior analysis from ShareThis reveals that Facebook continues to dominate with a whopping 81% of social shares.... >>

BizReport | Social Marketing January 15, 2015

Facebook worms its way into the workplace

Not content with infiltrating your home and mobile life, Facebook now intends to infiltrate your workplace. Trials are currently underway with a select group for a 'Facebook at Work' app. ... >>

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