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BizReport | Social Marketing December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Social Marketing December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. ... >>

BizReport | Social Marketing December 09, 2015

Does social media work for small hotels and B&Bs? Not really...

A recent report from UK-based booking management app developer eviivo suggests that small hotels and bed-and-breakfast establishments may be wasting their time trying to attract website traffic using social media.... >>

BizReport | Social Marketing December 09, 2015

New communications tools now available to business Pages on Facebook

Facebook has, over the past year, been making changes to businesses Pages to improve customer service functions. This week, the social network has announced even more tools and updates to further help businesses connect with their social media savvy audiences.... >>

BizReport | Social Marketing December 08, 2015

Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research.... >>

BizReport | Ecommerce November 27, 2015

50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to.... >>

BizReport | Advertising October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. ... >>

BizReport | Blogs & Content October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to... >>

BizReport | Ecommerce October 12, 2015

92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales. ... >>

BizReport | Mobile Marketing October 06, 2015

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing... >>

BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

BizReport | September 17, 2015

81% of financial advisors use social media for business

In a comprehensive study of financial advisors' use of social media it has been found that the vast majority of advisors currently use social media for business. ... >>

BizReport | Social Marketing September 16, 2015

Global brand becomes first to ditch website for Tumblr

Nestle's top-performing brand on social media, Nescafé, has announced its decision to ditch its local and global websites and move to Tumblr. ... >>

BizReport | Social Marketing September 14, 2015

All Blacks win (social) Rugby World Cup

As teams for the Rugby World Cup begin to gather in the U.K., RadiumOne has already declared the winner based on the teams' 'social score'. ... >>

BizReport | Social Marketing September 08, 2015

Is your brand welcome on social media?

Too many, too sales-y, too trivial and often irrelevant - that's what many consumers think of brands' social media activity according to research commissioned by Headstream Research.... >>

BizReport | Social Marketing September 08, 2015

TV networks failing to engage on social during weekends

TV networks have been found to be at their quietest during the period when audiences were their busiest on social media - the weekend. ... >>

BizReport | Social Marketing September 07, 2015

Consumers strongly disagree with social media use for credit scoring

In the wake of reports of Facebook securing a patent that would allow banks and financial institutions to assess a borrower's creditworthiness by checking their friends' credit scores, a survey by Equifax reveals that most consumers strongly disagree with financial... >>

BizReport | Social Marketing September 04, 2015

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours.... >>

BizReport | Advertising August 31, 2015

U.S. presidential elections: Digital media use up, television still dominant

Since the last U.S. presidential election, social media use has skyrocketed and people are more confident and smarter using them. It's little wonder, then, that new research shows more than half of all U.S. election digital media spend will be... >>

BizReport | Social Marketing August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. ... >>

BizReport | Advertising August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. ... >>

BizReport | Social Marketing August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store.... >>

BizReport | Trends & Ideas August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. ... >>

BizReport | Trends & Ideas July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. ... >>

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