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BizReport | Social Marketing March 25, 2016

Social selling mainstream among UK sales and business development professionals

New data from LinkedIn reveals the adoption of social media tools among sales and business professionals in the UK is hitting mainstream. ... >>

BizReport | Social Marketing March 23, 2016

London takes top spot on Twitter

You may want to wake up in a city that never sleeps, or lose your heart in Paris, but on social media the city that beats out all the others in the world... is London. ... >>

BizReport | Advertising March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction.... >>

BizReport | Social Marketing March 16, 2016

New tool enables marketers to easily re-size images for all social media needs

Using visual content in brand marketing efforts is key to engaging consumers, particularly on social media. However, images can be cropped in unflattering and odd ways. Social Sprout's new, free tool takes the hassle out of image re-sizing enabling marketers... >>

BizReport | Social Marketing March 03, 2016

Consumers unhappy with social media as a customer service channel, use declines

Social media has recently been claimed to be 'the' place consumers now consider visiting when seeking customer service and support, but is the environment really as popular for this channel as might be expected? ... >>

BizReport | Advertising February 26, 2016

60% of travel brands now using Instagram as part of marketing mix

Travel companies now use a wide variety of websites for marketing their destinations, and it's clear from the sites they use that imagery is a critical part of the travel decision-making process.... >>

BizReport | Advertising February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Email Marketing February 18, 2016

More marketers seeking to integrate email with social media

A recent survey by Selligent/StrongView suggests marketing budgets will rise this year with email the top target for investment. ... >>

BizReport | Mobile Marketing February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. ... >>

BizReport | Social Marketing February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new... >>

BizReport | Mobile Marketing February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success.... >>

BizReport | Social Marketing January 28, 2016

Brand Networks reveals pace and scale of investment in Instagram ads

Social advertising and content marketing firm Brand Networks expects to deliver more than 1billion Instagram ad impressions per month by the end of the first quarter of 2016. ... >>

BizReport | Trends & Ideas January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. ... >>

BizReport | Trends & Ideas January 14, 2016

Pew reveals what parents of teens do to keep them safe online

Social media has proved to be yet another teen obsession that parents feel they need to monitor - and monitor it they do, according to new research from Pew. ... >>

BizReport | Social Marketing January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps... >>

BizReport | Social Marketing January 11, 2016

More research reveals social media an important customer contact channel

More research points to social media as being the place consumers increasingly turn to for answers to queries and to lodge complaints.... >>

BizReport | Trends & Ideas December 29, 2015

'Social media reversion' keeps us returning to Facebook even when we don't want to

It's that time of year when resolutions are made to start, or quit, something. Maybe you'll quit sugar, maybe you'll start running - but have you thought about quitting Facebook? Many have, but it's harder than you might think. Recent... >>

BizReport | Blogs & Content December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Social Marketing December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function.... >>

BizReport | Social Marketing December 16, 2015

EU data protection law amendment proposes barring under-16s from social media

Marketers looking to target teenagers in Europe might need to look for an alternative to social media if a new European Parliament rule goes through next week.... >>

BizReport | Social Marketing December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Social Marketing December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. ... >>

BizReport | Social Marketing December 09, 2015

Does social media work for small hotels and B&Bs? Not really...

A recent report from UK-based booking management app developer eviivo suggests that small hotels and bed-and-breakfast establishments may be wasting their time trying to attract website traffic using social media.... >>

BizReport | Social Marketing December 09, 2015

New communications tools now available to business Pages on Facebook

Facebook has, over the past year, been making changes to businesses Pages to improve customer service functions. This week, the social network has announced even more tools and updates to further help businesses connect with their social media savvy audiences.... >>

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